Clipping (publications)
Clipping is the practice of cutting out articles from a paper publication, such as a newspaper or a magazine. Clippings are commonly used for personal reference, archiving, or preservation of noteworthy events.
Uses
Newspaper clippings are frequently employed by students to write reports or make presentations on current events for school. Clippings may also be retained by adults for future reference, historical research, or sentimental reasons, such as preserving an article on a significant event, such as the Moon landing or a major sporting event.Media monitoring services, which track the media exposure of a client, often include the collection of clippings in their offerings. These clippings may be used to gauge the effectiveness of public relations campaigns, track publicity efforts, or monitor the overall media landscape for mentions of a company, individual, or specific topic.