New Kids: Continue
New Kids: Continue is the first extended play of South Korean boy band iKON. It is the third of the group's four-part album series that began with the single album New Kids: Begin and ended with the second extended play New Kids: The Final.
It was released by YG Entertainment on August 2, 2018. iKON's leader B.I was credited as the only record producer of the EP. The EP contains 5 songs including the lead single "Killing Me", all written or co-written by B.I. The physical album comes in two versions: Red & Blue.
Composition
The lead single of the album, "Killing Me", was released with a music video on August 2, 2018. The song, a trap-dance track driven by wailing synths and a riotous beat, describes feelings after a "painful breakup"; its title was inspired by the common phrase "this is killing me".The music video conveyed the emotional devastation described in the lyrics through the use of flames, darkness, brightly hued sets, and expressive dance movements. "Freedom" was released as the second single of the album on August 2. It is described as a rock-infused song.
Promotion
iKON held a dance cover contest for the song "Killing Me" from August 20 to September 30, 2018. Three winners were announced at the end of the contest.Reception
Commercial
In South Korea, New Kids: Continue debuted at 2 on the Gaon Album Chart.In the United States, the album was No. 4 on Billboard World Albums, with about 1,000 copies sold. In South Korea, "Killing Me" debuted at 19 on the Gaon Weekly Chart and rose to a peak of 9 the next week. The song debuted at No. 2 on Billboard's World Digital Song Chart, marking the group's best sales to date.