NPD Tools, Thoroughness and Performance in Small Firms
NPD Tools, Thoroughness and Performance in Small Firms is a scholarly work, published in 2019 in ''International Journal of Innovation Management''. The main subjects of the publication include marketing, open-source software, new product development, business, Resource, process management, process, technology readiness level, knowledge management, product, and computer science. The authors found that increasing the number of tools adopted did not measurably improve performance, in contrast to prior findings in larger firms.