Mofy
Mofy is a stop-motion animated children's television series of shorts. The series is a co-production between Associati Audiovisivi (with their animation brand Misseri Studio and Sony Creative Products in collaboration with Rai Fiction. ZDF Enterprises joined as co-producer in Series 2.
The series is based on the characters of the picture books created by the Japanese illustrator Aki Kondo and published in 2008.
Premise
The series represents stop-motion designs made of cotton wool, featuring a white bunny named Mofy. She goes on daily adventures to help her to understand and cope with her emotions.Merchandising
Takehiko Ohya, the manager of Global Business Group Licensing and Sony Creative Products says:The merchandise had been releasing apps, books and magazines, sticker books, digital publications, and, of course, plush, stationery, back to school, bedding, bags and purses, personal care items, DVDs, apparel, activity books, games, puzzles, toys and accessories. The appeal promoted with magazines, shopping malls, celebrities and retail corners as well as popular Mofy-themed live appearances, special events and even exhibitions. This success has now been transitioned to international marketplaces.