Mister Softee
Mister Softee Inc. is an American ice cream truck franchisor, best known in the northeastern United States. The company is based in Runnemede, New Jersey.
Business history
Mister Softee Inc. was founded in 1956 by brothers William Aloysius Conway and James Francis Conway in Philadelphia, Pennsylvania. Headquartered in Runnemede, New Jersey, since 1958, Mister Softee became one of the largest franchisors of soft ice cream in the United States, with about 350 franchisees operating 625 trucks in 18 states. Around 1999, William and James' sons, John P. Conway and Jim Conway Jr., took over the business.In 2025, a standalone Mister Softee store is set to open in East Islip, New York.
Hong Kong
China
English-teacher-turned-entrepreneur-now-stand-up-comedian Turner Sparks was roommates with Alex Conway – Jim Conway, Jr's. son while attending the University of Miami. Sparks spoke fluent Mandarin and had been teaching English in Suzhou. In 2007, with Alex's help, Sparks launched a Mister Softee China franchise in Suzhou with just one truck. Five years later, Sparks had ten trucks and 25 employees, with plans to expand throughout China's eastern region.Mister Softee China had created a menu that combined classic American ice cream products of shakes, floats, and sundaes with new Chinese products such as green tea ice cream, red bean ice cream, kiwifruit sundaes, and milk tea floats. While its American counterpart operated almost exclusively with trucks, Mister Softee China had kiosks in downtown shopping areas and trucks throughout China's suburban neighborhoods and business districts.
Mister Softee suspended its China operations in 2016.
Trademark infringement cases in New York
Mister Softee has defended its trademarks, notably in the following two cases:- Dimitrios Tsirkos, who until 2014 had for decades been a Mister Softee franchisee in New York, launched a competing ice cream vending company, which was incorporated January 24, 2014, in New York under the name Master Softee Inc., and, among other things, used Mister Softee's jingle. Mister Softee, in 2014, sued Tsirkos in U.S. District Court for the Southern District of New York and prevailed on three allegations: breach of franchise agreements, trademark infringement, and other unfair business practices. In 2016, U.S. District Judge Laura Taylor Swain held Tsirkos in contempt for failing to begin payments on a $97,000 judgment handed down in the 2014 case.
- The next year, Mister Softee won, by default, a Federal lawsuit against Dimitrios Konstantakakos and 3 DDD Ice Inc. – owner of New York Ice Cream Truck Inc. of Long Island City – preventing him from using Mister Softee's jingle.
Jingle
The melody broadcast from Mister Softee trucks – bearing the likeness of a music-box – was composed by Philadelphia ad man, Les Waas '' who titled it, "Jingle and Chimes." Waas created close to 1,000 jingles. The melody is in E-flat major and is based on Arthur Pryor's 1905 composition, "The Whistler and His Dog", thus being in six-eight time.Michael Bloomberg, while Mayor of New York, launched an ambitious initiative in 2002 to crack-down on city noise, which included jingles broadcast from ice cream trucks – and in particular, the jingle from Mister Softee trucks. In 2005, in the face of opposition from citizens and members of the City Council, he compromised. Rather than banning mobile jingles, he permitted the trucks to air them, but only while in transit.