Miss Universe Indonesia


Miss Universe Indonesia is a beauty pageant and organization that selects Indonesia's official representative for Miss Universe — one of the Big Four international beauty pageants.
The reigning Miss Universe Indonesia is Sanly Liu of Denpasar who was crowned on September 22, 2025, at the Opus Grand Ballroom, The Tribrata, in Jakarta, Indonesia.

History

Before Puteri Indonesia under PT Mustika Ratu Tbk., the Indonesia's representations were crowned by national pageants called Ratu Indonesia, Miss Indonesia, and Miss Jawa. Andy Nurhayati who owned Andi Beauty Institute Jakarta was the key person who took the franchise for Miss Universe in Indonesia. Began 1980s, the selection held in closed selection by her, since there was banning system from the government about beauty pageants.Ratu Indonesia: This beauty event was first held in 1971 and transformed into Puteri Indonesia in the 4th year of implementation, 1975. It had a hiatus for 1 year in 1974 and was officially closed in 1978. During the program there were 3 main titles at Puteri Indonesia in that time: Puteri Indonesia as the Main Winner, Puteri Duta Indonesia as the 1st Runner-up, and Puteri Pariwisata Indonesia as the 2nd Runner-up. In 1992, Mrs. Mooryati Soedibyo began developing the Puteri Indonesia program and officially holds the license for Miss Universe and several other licenses.Closed Selection: Andy Nurhayati, as the owner of the Miss Universe license and various world beauty pageants, began trying to carry out a closed selection program to send representatives to several beauty pageants such as Miss Universe. This is done through casting and around 5 winners are appointed between 1978 and 1983.
Puteri Indonesia organization was still sending Indonesia's representative for Miss Universe in 1995 and 1996, however from 1997 until 2004, its winners were forced to withdraw from competing at the Miss Universe pageant by the decision of the former First Lady, Mrs. Tien Suharto. Puteri Indonesia's winners were again sent to the Miss Universe after receiving support and permission from Megawati Soekarnoputri, the first-ever female president of Indonesia. The pageant has been held consecutively every year, with the winner and the runner-ups sent to participate in international beauty pageants, from Artika Sari Devi who represented Indonesia at the Miss Universe 2005 in Thailand until Laksmi Shari De-Neefe Suardana who represented the country in 2022. Under Puteri Indonesia organization, 19 representatives have been sent to Miss Universe pageant in 19951996, 20052020 and 2022.
On February 8, 2023, the Miss Universe franchise in Indonesia was officially granted to a new organizing body with Poppy Capella as its national director and as its CEO and Communication Director, paving the way for the creation of the new Miss Universe Indonesia Organization under PT. Capella Swastika Karya, Inc. Under the new organization, a separate, standalone pageant is now responsible for the selection of the future Miss Universe Indonesia titleholders from 2023 onwards. The press launch of the pageants in Nusa Dua, Bali was attended by the Miss Universe 2022 R'Bonney Gabriel, 2nd runner-up and top 5 of Miss Universe 2022, Andreína Martínez and Gabriëla Dos Santos, respectively.
On August 12, 2023, the Miss Universe Organization officially terminated their franchise contract with PT. Capella Swastika Karya and Capella after a sexual abuse scandal which happened at the Miss Universe Indonesia 2023 event. However, Fabiënne Nicole Groeneveld would still represent Indonesia in Miss Universe 2023.
On July 18, 2024, it was announced that Indonesian actor and businessman was appointed as the new national director for Miss Universe Indonesia pageant.
On May 5, 2025. Zacky announced on his Instagram account that he has resigned from his position since December 2024 after considering many factors, including the fact that the licensing of Miss Universe globally is not under the authority of individual countries, including Indonesia. As a result, it was announced on May 23, 2025, that Indonesian supermodel has taken over Zacky's position as the Miss Universe Indonesia national director.

Editions

The following is a list of Miss Universe Indonesia editions from its inception in 2023.
YearEditionWinnerDateVenueEntrantsHost cityRef
20231stJakarta

Titleholders

The winner of the contest receives the title Miss Universe Indonesia and is eligible to represent Indonesia in the Miss Universe pageant.

International representations

This is a list of Miss Universe Indonesia titleholders who have competed in the Miss Universe pageant since Miss Universe Indonesia's inception in 2023.
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YearProvinceMiss Universe IndonesiaInternational pageantPlacement at Miss UniverseSpecial awardsNotes
2023Jakarta SCRFabiënne GroeneveldMiss Universe 2023UnplacedGroeneveld competed in Miss Universe under direct auspices of the Miss Universe Organization, as Poppy Capella, the license owner at the time, was dismissed for sexual harassment controversy before Groeneveld could compete.
2024BantenClara Shafira KrebsMiss Universe 2024Unplaced
2025BaliSanly LiuMiss Universe 2025Unplaced
  • Best Skin Award

Before Miss Universe Indonesia

This is a list of Indonesian titleholders who had competed in the Miss Universe pageant prior to Miss Universe Indonesia pageant's inception in 2023. Indonesia had competed 26 times, placed 8 times, and won several special and sponsor awards, including Best in National Costume in 2014; Popular Vote in 2009; Miss Phoenix Smile in 2016.
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