Puteri Indonesia


Puteri Indonesia is a national beauty pageant in Indonesia.
Puteri Indonesia is traditionally held in March, alongside the celebration of International Women's Day. The pageant annually sends its representative to compete at Miss International, one of the Big Four international beauty pageants. The pageant also sends representatives for Miss Supranational, Miss Charm, and Miss Cosmo pageants.
Aside from crowning the winner of the pageant, Puteri Indonesia Organization also crowns the first, second, and third runner-up as Puteri Indonesia Lingkungan, Puteri Indonesia Pariwisata, and Puteri Indonesia Pendidikan, respectively.
The current titleholder of Puteri Indonesia is Firsta Yufi Amarta Putri from East Java, who was crowned on 2 May 2025 at the Jakarta Convention Center, Jakarta. Her Sub-winner Court includes:
The pageant is run by the Puteri Indonesia Organization, based in Jakarta, and owned by Puteri Indonesia Charities, Inc., with the president-owners being the Royal Highest Family of Surakarta Sunanate, Princess Mooryati Soedibyo and Princess Putri Kuswisnuwardhani.
The pageant was established in 1992 and is considered the oldest national beauty pageant in Indonesia, with Indira Paramarini Sudiro being the first ever Puteri Indonesia who was crowned Puteri Indonesia 1992 and won Miss ASEAN 1992 title. Puteri Indonesia 1996, Alya Rohali, had the longest reign in the pageant history, from 1996 to 1999.
The pageant was founded to choose a representative to compete in Miss Universe, however from 1997 until 2004, the pageant's winners did not compete at the Miss Universe pageant. Puteri Indonesia pageant winners were again sent to the Miss Universe, Miss International, and Miss Supranational since 2005 after receiving support from Megawati Soekarnoputri, the first female President of Indonesia. The pageant has since been held consecutively every year, with the titleholders being sent to participate in international beauty pageants. Some examples are Artika Sari Devi Kusmayadi at Miss Universe 2005 in Thailand, Lindi Cistia Prabha at Miss World 2005 in China, Rahma Landy Sjahruddin at Miss International 2007 in Japan, Alessandra Khadijah Usman at Miss Asia Pacific World 2011 in Chile, Cokorda Istri Krisnanda Widani at Miss Supranational 2013 in Belarus, Novia Indriani Mamuaja at Miss Grand International 2013 in Thailand, Ketut Permata Juliastrid Sari at Miss Cosmo 2024 in Vietnam, and Melati Tedja at Miss Charm 2024 in Vietnam.
The Puteri Indonesia pageant is traditionally held on March in Jakarta. Candidate selection starts at provincial level, with those chosen from each province set to compete in the national level pageant. Puteri Indonesia Organization is supported by the president and the cabinet.
In 2019, Joko Widodo announced Puteri Indonesia as a National Intangible Cultural Heritage of Indonesia, which carries the values of Indonesian culture and society togetherness, to celebrate the role of women in the creative industry, environment, tourism, education and social awareness.
Final coronation nights of the pageant were originally broadcast on Indosiar, however, Puteri Indonesia 2019 and the consecutive editions are broadcast on SCTV, making the television networks owned by Surya Citra Media as the official broadcasters of Puteri Indonesia.
In February 2023, Puteri Indonesia Organization lost its Miss Universe license and received its Miss Charm license.
Since 2024, all four titleholders of Puteri Indonesia competition are no longer competing in a fixed international beauty pageant based on their placement, but instead competing in one of four pageants that will be decided by the Puteri Indonesia organization for each titleholder after the competition ends, regardless of the pageant's result.

International crowns

Current licenses

These are the awards most frequently presented at Puteri Indonesia each year:
;CURRENT
  • Puteri Indonesia Persahabatan
  • Puteri Indonesia Berbakat
  • Puteri Indonesia Intelegensia
  • Best Traditional Costume
  • Best Evening Gown
  • Puteri Indonesia Digital & Sosial Media
  • Puteri Indonesia Kepulauan
  • *Puteri Indonesia Sumatera
  • *Puteri Indonesia Jawa
  • *Puteri Indonesia Bali Nusa Tenggara
  • *Puteri Indonesia Kalimantan
  • *Puteri Indonesia Sulawesi
  • *Puteri Indonesia Timur
;PAST
  • Puteri Indonesia Favorit
  • Puteri Indonesia Fotogenik
  • Puteri Indonesia Lingkungan
  • Puteri Indonesia Pariwisata

    Titles

Note that the year designates the time Puteri Indonesia has acquired that particular pageant franchise.
;Current
  • Miss International
  • Miss Supranational
  • Miss Charm
  • Miss Cosmo
;Past
  • Miss Universe
  • Miss World
  • Miss Grand International
  • Miss Asia Pacific World
  • ''World Miss University''

    Winners

The following is the Puteri Indonesia titleholders from 1992–present with their specific titles.
  • Puteri Indonesia
  • Puteri Indonesia Lingkungan
  • Puteri Indonesia Pariwisata
  • Puteri Indonesia Pendidikan

    Details

Puteri Indonesia

The winner of Puteri Indonesia pageant is crowned as Puteri Indonesia. Until 2022, it was established that the titleholder of Puteri Indonesia was to be sent to the Miss Universe pageant. Starting 2024, the titleholder of Puteri Indonesia will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends. The options include Miss International, Miss Supranational, Miss Charm, and Miss Cosmo.
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  • No contest in 1993, 1997–1999, 2012, and 2021.

    Puteri Indonesia Lingkungan

The first runner-up of Puteri Indonesia competition is crowned as Puteri Indonesia Lingkungan. Until 2022, it was established that the titleholder of Puteri Indonesia Lingkungan was to be sent to Miss International pageant. Starting 2024, the titleholder of Puteri Indonesia Lingkungan will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.
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  • No contest in 1993, 1997–1999, 2012, and 2021.

    Puteri Indonesia Pariwisata

The second runner-up of Puteri Indonesia competition is crowned as Puteri Indonesia Pariwisata. Until 2022, it was established that the titleholder of Puteri Indonesia Pariwisata was to be sent to Miss Supranational pageant. Starting 2024, the titleholder of Puteri Indonesia Pariwisata will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.
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  • No contest in 1993, 1997–1999, 2012, and 2021.

    Puteri Indonesia Pendidikan

The third runner-up of Puteri Indonesia competition was crowned as Puteri Indonesia Perdamaian before it was renamed as Puteri Indonesia Pendidikan dan Kebudayaan in 2024 and Puteri Indonesia Pendidikan in 2025. The titleholder of Puteri Indonesia Perdamaian was sent to Miss Grand International pageant in 2016 and 2017. Starting 2024, the titleholder of Puteri Indonesia Pendidikan will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.
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The fourth runner-up of Puteri Indonesia competition was crowned as Puteri Indonesia Kebudayaan started in 2025.
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Puteri Indonesia Inovasi & Teknologi

The fifth runner-up of Puteri Indonesia competition was crowned as Puteri Indonesia Inovasi & Teknologi started in 2025.
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Runners-up and finalists

Before Puteri Indonesia

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Before Puteri Indonesia under PT Mustika Ratu Tbk., the Indonesia's representations were crowned by national pageants called Ratu Indonesia, Miss Indonesia, and Miss Jawa. Andy Nurhayati who owned Andi Beauty Institute Jakarta was the key person who took the franchise for Miss Universe, Miss World, Miss International, Miss Asia Pacific, etc. in Indonesia. Began 1980s, the selection held in closed selection by her, since there was banning system from the government about beauty pageants.
  • Miss Jawa : This beauty contest also took over the Miss International license at the start of Miss International's debut from Oscar J. Meinhardt in the United States.
  • Miss Indonesia: The first edition was held in 1969 where since 1970 there was no Miss Indonesia program, until 2005 Mrs. Liliana Tanoesoedibjo held the Miss Indonesia election for the first time in the modern era.
  • Ratu Indonesia: This beauty event was first held in 1971 and transformed into Puteri Indonesia in the 4th year of implementation, 1975. It had a hiatus for 1 year in 1974 and was officially closed in 1978. During the program there were 3 main titles at Puteri Indonesia in that time: Puteri Indonesia as the Main Winner, Puteri Duta Indonesia as the 1st Runner-up, and Puteri Pariwisata Indonesia as the 2nd Runner-up''. In 1992, Mrs. Mooryati Soedibyo began developing the Puteri Indonesia program and officially holds the license for Miss Universe and several other licenses.
  • Closed Selection: Andy Nurhayati, as the owner of the Miss Universe license and various world beauty pageants, began trying to carry out a closed selection program to send representatives to several beauty pageants such as Miss Universe. This is done through casting and around 5 winners are selected between 1978 and 1983.