Mike Helton
Michael Gregory Helton is an American businessman and the current vice chairman for NASCAR. He is best known for being NASCAR's third president and for officially announcing to the public the death of Dale Earnhardt. He previously held management positions at various racetracks across the United States before becoming the president of NASCAR. In 2015, he became the vice chairman of NASCAR, overseeing competition in NASCAR's national series.
Helton was born and raised within the Bristol, Virginia area. After getting his first job as a high school football referee, he became the station director of WOPI. With the help of then-Bristol International Raceway public relations director Eddie Gossage in 1980, he was assigned to become the public relations director at the Atlanta International Raceway in October, landing him his first major job in auto racing, later becoming the general manager five years later. After a period of holding management positions at various tracks owned by the International Speedway Corporation, he was hired by NASCAR to become NASCAR's chief operating officer in 1994. He was later promoted to become NASCAR's president in 1999, a position he held until 2015, when he was reassigned to become the current vice chairman of NASCAR.
Helton is regarded as a key figure within NASCAR, directing many of NASCAR's major changes throughout the 1990s, 2000s and the early 2010s. Throughout his tenure within the sport, he has been the manager of numerous several major racetracks including the Atlanta Motor Speedway and the Talladega Superspeedway, overseen television deals, has directed numerous projects to improve the safety of NASCAR, and has overseen a growth of popularity and subsequent decline in NASCAR. Numerous NASCAR drivers and businessmen, including Dale Earnhardt Jr., Tony Stewart, Clint Bowyer, and current NASCAR chief operating officer Steve O'Donnell have praised Helton for a hard-working nature and according to Bowyer, the ability to " the time to relate to you and understand your needs."
Early life
Helton was born on August 30, 1953, in Bristol, Virginia to Orville Bundy Helton and and Sarah Kathryn Hayter. He was born to three brothers: Dan, Ron, and Alan. He lived a "few hundred yards" from a fertilizer plant, where his father worked as the general manager.Helton first experienced auto racing when he attended his first race at the Bristol International Raceway in 1965 for the 1965 Volunteer 500. The winner, Ned Jarrett, had driven a 1965 Ford Galaxie. the same car that his dad drove. Helton later stated that, "I became hooked on racing that day." Helton later entered a brief period of racing at both Wythe Raceway and Kingsport Raceway; however, he "figured out pretty quick that if was going to do something in racing it wasn't going to be driving."
According to Helton, for most of his childhood, he considered three jobs: a minister, a state trooper, or a pilot. He attended John S. Battle High School, graduating in 1971. While at John S. Battle, he played basketball, wearing the No. 54. He graduated with numerous honors, including being a member of the National Honor Society and being named the senior class president. After high school, he had originally planned to commit to the United States Air Force Academy for college, but gave up to get state trooper recruitment forms. He later also gave that job up, giving the recruitment forms to his brother, Dan. He attended King University after graduation, majoring in business administration and minoring in mathematics. He graduated in 1975, and later became an accountant for a year and a half. However, Helton came to regret it; according to The Anniston Star writer Donnie Webb, he found it "monotonous" and "in only a matter of time, he had gotten his fill of counting bottles of Thunderbird and Old Forester until he was drunk with boredom."
Business career
Early sports official and radio career
Sometime in the late 1970s, Helton became a high school sports official for basketball and football. According to Helton, he claims that his work as a high school sports official was crucial to developing a reputation for being fair, proclaiming that, "there are rules and regulations to police and if you take the job seriously, which I did, you automatically become fair with people". While working as an official, one of his coworkers ran local radio station WOPI. Helton later accepted a job there, working as an advertising salesman and as a sports director, along with hosting a weekly Saturday sports broadcast. Once, Helton recalled a NASCAR Winston Cup Series race held at the Texas World Speedway in 1979 where WOPI had become the only form of medium to cover the race as no national radio or television network had offered to broadcast the race. To Helton, "I was a NASCAR fan back then... I look back and am amazed by that."Racetrack ventures
By 1980, Helton had lost his job at WOPI. Helton, who was a frequent visitor of the Bristol International Raceway, later met then-public relations director of Bristol, Eddie Gossage. According to Gossage, when Helton asked for assistance, he asked to get a job in public relations. Gossage, with the help of Ed Clark, a friend of Helton, helped land Helton the public relations director position at the Atlanta International Raceway in October for track manager Bobby Batson, replacing the outgoing Tom Roberts. While working as the speedway's public relations director, he was one of five full-time employees at the speedway, and was tasked with a variety of jobs, including plumbing, landscaping and maintaining grass, and raising cattle in the infield. In 1984, he was involved in the investigation of the death of driver Terry Schoonover at the 1984 Atlanta Journal 500; he denied fault for any party involved along with Bill Gazaway, NASCAR's vice president of competition, calling the death "a freak accident".In January 1985, Helton was promoted to become the general manager of the Atlanta International Raceway. While as general manager, he negotiated race sponsorship deals with The Atlanta Journal newspaper, directed the construction of new walls in response to Schoonover's death, won a bid to host The Winston, and directed renovations in preparation for the 1986 The Winston.
International Speedway Corporation
In May 1986, Helton left the Atlanta International Raceway to take a position at the Daytona International Speedway as their Director of Promotions and Market Development, which involved managing promotions and advertising for the speedway. In October 1987, Alabama International Motor Speedway general manager Don Naman resigned to serve on the International Motorsports Hall of Fame board of directors. The company that owned both Daytona and Alabama, the International Speedway Corporation, chose Helton to replace him on the basis that the company needed someone with some sort of general managing experience to replace Naman; Helton was the only one available who fit the criteria. On January 30, 1989, Helton announced that he was promoted to become the president of the track; on the same day, Helton announced that the track was to change its name to Talladega Superspeedway, as according to Talladega's publicity director, Jim Freeman, "it's shorter, and everybody called it 'Talladega' anyway". In 1991, he was the chairman of the Talladega County Economic Development Authority in a period that saw a period of slow development for Talladega County due to effects of a nationwide recession.Throughout his time working at Talladega, Helton expressed satisfaction at its NASCAR races. In his first race as Talladega's general manager, the 1988 Winston 500, Helton proclaimed after the race that, "this is the 21st Winston Cup race to be involved with, and this was the easiest and simplest event I ever worked". In 1992, Helton directed the implementation of a new infield campground at Talladega; the decision was met with relative praise from Helton and the local The Anniston Star newspaper.
Working within NASCAR management
In November 1993, NASCAR announced that Helton had been appointed as the vice president of competition effective January 1, 1994, replacing long-time holder of the position, Les Richter. Helton immediately entered into a turbulent situation; that year, a tire war between the Goodyear Tire and Rubber Company and Hoosier Racing Tire had been renewed, and NASCAR was looking into new markets. Later that year, driver Ernie Irvan suffered a life-threatening crash at the Michigan International Speedway, a track known for high speeds. Helton, when asked if NASCAR should slow cars down, stated that NASCAR had no plans to, but were considering reverting back to a one-tire manufacturer system. Also in the same year, Helton stated that he had gotten offers from both Roger Penske and Richard Childress for race dates in the Los Angeles area and College Station, Texas, respectively; Helton stated that he was only seriously looking into expanding into the Los Angeles market. In December, a new, proposed track that was planned to be built in North Texas by businessman Bruton Smith was also considered; Helton stated that adding new tracks was "a pretty major issue" and that NASCAR had not made organized efforts to expand into Texas nor another proposal at Homestead–Miami Speedway.In the next couple years, Helton oversaw major expansion and growth within NASCAR. Although initially stating that "the Cup schedule can't grow much more" in January 1995, numerous modern, higher-capacity racetracks were planned to be built in Las Vegas, the Dallas–Fort Worth metroplex, and St. Louis. Along with the booming, rising popularity of NASCAR in the 1990s, many in the NASCAR media landscape predicted that NASCAR would have to both find new markets and leave racetracks that had been staples of the Winston Cup schedule since NASCAR's inception. By midway through 1996, Knoxville News Sentinel writer Bill Luther wrote that numerous short tracks, such as North Wilkesboro Speedway and the Martinsville Speedway were "in peril" of losing Winston Cup dates. When NASCAR later announced the 1997 NASCAR Winston Cup Series schedule in early September, numerous changes were made in an attempt to capture a more causal and wider market base; among the most notable were that the newly built Texas Motor Speedway and California Speedway were added along with another date at New Hampshire International Speedway, at the cost of long-time staple North Wilkesboro Speedway. Later, the Las Vegas Motor Speedway and the Homestead–Miami Speedway gained dates for the 1998 and 1999 seasons, respectively.
In February 1999, NASCAR president Bill France Jr. announced that he would be giving up day-to-day operations control of NASCAR to Helton, essentially giving Helton control of NASCAR. With the move, Helton was slated to become one of the favorites to be the next president of NASCAR pending France Jr.'s resignation of the position, competing with France Jr.'s son, Brian France. The decision was met with relative positivity from drivers and teams. During his time as chief operating officer, Helton continued to seek revises to the NASCAR schedule, seeking new markets for the NASCAR Winston Cup Series despite a push from Smith to get a second date at Texas Motor Speedway and expanding into other markets for NASCAR's lower national touring series.
Helton, along with NASCAR, received controversy after both Adam Petty and Kenny Irwin Jr. died at the New Hampshire International Speedway due to basilar skull fractures as a result of a stuck throttle; as a result, Helton directed numerous changes to cars to slow them down at New Hampshire, including the implementation of restrictor plates. However, in a September 2000 press conference, Helton also stated that he would not mandate head restraint devices nor kill switches. The lack of action caused some criticism towards NASCAR leadership; Mike Mulhurn, a writer for the Winston-Salem Journal, stated that he felt Helton had "no solid answers... furthering the image of NASCAR's indecisiveness".