Britney Spears products


American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.
Spears's range of commercial deals and products also includes beauty care products and perfumes. She released her first perfume, Curious, with Elizabeth Arden in 2004, which broke the company's first-week gross for a perfume. By 2009, she had released seven more perfumes including Fantasy. In 2010, Spears released her eighth fragrance, Radiance. In March 2011, company Brand Sense filed a lawsuit against Spears and Elizabeth Arden seeking $10 million in damages, claiming that she and her father, Jamie, stopped paying their thirty-five percent commission that was agreed as part of the contract terms. In July 2011, a Los Angeles judge denied the request by the company lawyers, claiming the fact that Spears was still under conservatorship. Brand Sense, however, stated that they would appeal the decision. In 2011, Radiance was reissued as a new perfume titled Cosmic Radiance. Worldwide, Spears sold over one million bottles in the first five years, with gross receipts of $1.5 billion. As of 2013, Spears's fragrances earn $30 million a year. In 2016, Spears contacted Glu Mobile to create her own role-playing game, Britney Spears: American Dream. The app officially launched in May 2016 and is compatible with iOS and Android. On June 17, 2016, Spears announced the release of her twentieth fragrance, Private Show., Spears has released 24 fragrances through Elizabeth Arden. In 2022, Spears signed a $15 million book deal with Simon & Schuster, for her upcoming memoir, The Woman in Me, set to be released in October 2023. It is one of the biggest book deals of all time.
In November 2024, Spears announced on Instagram that she is planning to release a jewelry line called ‘B Tiny’.

Fragrances

Spears endorsed her first Elizabeth Arden perfume, Curious, in 2004, and made $100 million in sales in its first year. In September 2005, Spears released the fragrance Fantasy. In April 2006, Spears launched Curious: In Control as a limited edition fragrance. The same year, she released another perfume titled Midnight Fantasy. September 24, 2007 marked the release date of the fragrance collection Believe. She released her sixth perfume, Curious Heart, in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album, Circus. In 2009, Curious won the Glammy Award for Best Beauty Buy of 2009 by Glamour readers, for Best Drugstore Fragrance.
As of 2009, Spears claimed to have sold 30 million bottles worldwide. As of 2012, her fragrances brand had grossed over $1.5 billion worldwide. According to a Daily Express newspaper report in 2013, a bottle of a Spears fragrance was sold every 15 seconds worldwide. In 2018, Spears released her twenty-fifth and first ever unisex fragrance, Prerogative. As of July 2023, Spears has released 42 fragrances under her brand.
№FragranceTaglineYear
1Curious"Do you dare?"2004
2Fantasy"Everybody has one."2005
3Curious: In Control"Are you?"2006
4Midnight Fantasy"Magic begins at midnight."2006
5Believe"The greatest freedom is to believe in yourself."2007
6Curious Heart"Live yours to the fullest."2008
7Hidden Fantasy"What do you have to hide?"2009
8Circus Fantasy"Where nothing is what it seems..."2009
9Radiance"Choose your own destiny."2010
10Cosmic Radiance"Be the brightest star in the universe."2011
11Fantasy Twist"Choose your fantasy."2012
12Island Fantasy"What's your island fantasy?"2013
13Fantasy: Anniversary Edition-2013
14Fantasy: The Nice Remix"Everybody has one. Naughty or nice"2014
15Fantasy: The Naughty Remix"Everybody has one. Naughty or nice"2014
16Fantasy: Stage Edition-2014
17Rocker Femme Fantasy-2014
18Fantasy Renner Exclusive-2015
19Fantasy Intimate Edition"Everybody has an intimate fantasy."2015
20Maui Fantasy"Aloha from Hawaii."2016
21Private Show"It's your private show"2016
22Fantasy in Bloom-2017
23VIP Private Show"It's your #VIPSHOW"2017
24Sunset Fantasy"Experience summer in a bottle."2018
25Prerogative"A fragrance for all."2018
26Fantasy: Pride Edition-2018
27Rainbow Fantasy"What color is your fantasy?"2019
28Prerogative Rave"The new uninhibited fragrance for all."2019
29Midnight Fantasy: Halloween Edition"Magic begins at midnight."2019
30Glitter Fantasy"Dare to shine."2020
31Fantasy: 15th Anniversary Special Pride Edition-2020
32Prerogative Ego"What's your prerogative?"2020
33Festive Fantasy"Life is a fantasy."2020
34Fantasy Intense"Your new fantasy awaits."2021
35Fantasy: Pride Edition"Fantasy. Everybody has one."2021
36Electric Fantasy"Electrify your fantasy."2021
37Fantasy Sheer"Your next fantasy awaits."2021
38Blissful Fantasy"Find your bliss."2022
39Fantasy: Pride Edition"Fantasy for everybody."2022
40Naked Fantasy"Bare your beauty."2022
41Fantasy: Special Pride Edition"Fantasy for everybody."2023
42Jungle Fantasy"Unleash your wildest fantasy."2023
43Curious May 2024
44Candied Fantasy"Make life a little sweeter"May 2024
45Fantasy: Pride Edition "Fantasy for everybody"June 2024
46Pure FantasyUnreleased
47Fantasy: Did It again Edition"Dare to do it again"September 2025

Toys and games

Dolls

In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up, and hairstyles from her concerts, appearances, photoshoots, and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing" when her belly button was pressed – along with miniature dolls and Spears's concert stages and tour bus toy replicas. The line of merchandise eventually included Spears's porcelain dolls.

Video game

Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Spears. The story is that players must pass "auditions" to tour as Spears's dancers. Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.
The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected", and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Spears.

Mobile games

A cell phone game created by Qplaze-RME and Sony BMG titled Adventures of Britney Spears was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release.
Ten years later, Spears started working on a game with Glu. In 2016, she released a casual role play as a pop star game called Britney Spears: American Dream in May 2016 and it sold 500,000 copies. The freemium game was developed by Glu, the company that developed Kim Kardashian: Hollywood.

Clothing

In March 2009, Spears was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers. After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year. It premiered on July 1, 2010 with prices ranging from $14 to $78. In an interview with InStyles website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.
In August 2014, Spears launched an undergarment brand with the Danish company Change Lingerie, for sale online and in Change Lingerie stores.

Other products

Spears released a range of hair care products in the supermarket chain Lidl in England, in December 2014.

Endorsements

Spears has endorsed several brands throughout her career, including Pepsi, Polaroid, McDonald's, Hasbro, Versace, NFL, Skechers, Got Milk?, Tommy Hilfiger, Clairol, Herbal Essences, Samsung, Nabisco, Virgin Mobile, Zappos, Kenzo, Sbarro, ABC, HBO, Candies, Kohl's, Starburst candy, Eos, iHeart Radio, Kirin Company, Apple Music, Disney, Los Angeles Dodgers, and Toyota.
She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, Plenty of Fish, Beats Electronics, Sony, Nokia, Lamborghini, and Samsung.

Accolades & Listicles

AwardYearRecipientCategoryResult
Basenotes Fragrance Awards2007CuriousBest Celebrity Fragrance for Women of the YearWon
Basenotes Fragrance Awards2007FantasyBest Celebrity Fragrance for Women of the YearWon
Basenotes Fragrance Awards2008FantasyBest Celebrity Women's FragranceWon
Basenotes Fragrance Awards2009FantasyBest Celebrity Women's FragranceWon
Celebmix Awards2023The Woman In MePop Culture Moment of The YearNomitated
Cosmopolitan Awards2009Hidden FantasyBest Celebrity Fragrance for WomenNomitated
Cosmopolitan Awards2010Circus FantasyBest Celebrity Fragrance for WomenWon
Cosmopolitan Awards2013Island FantasyBest Celebrity Fragrance for WomenNomitated
FiFi Awards2005CuriousConsumer's Women Choice Awards — CosmoGirl!Won
FiFi Awards2005CuriousBest Women’s PerfumeWon
FiFi Awards2005CuriousWomen’s Luxe — CosmoGirl!
FiFi Awards2006FantasyFragrance of the Year — Women’s Luxe
FiFi Awards2011RadianceWomen's Best Packaging of the YearNomitated
FiFi Awards2016FantasyWomen's Fragrance of the Year – Popular
FiFi Awards2019PrerogativeWomen's Fragrance of the Year – Popular
Fragrantica Choice Awards2017FantasyBest Fragrance of All Times for WomenNomitated
Fragrantica Choice Awards2017CuriousBest Fragrance of All Times for WomenNomitated
Fragrantica Choice Awards2017Midnight FantasyBest Fragrance of All Times for WomenNomitated
Fragrantica Choice Awards2017BelieveBest Fragrance of All Times for WomenNomitated
Fragrantica Choice Awards2017BelieveBest Unisex Fragrance of All TimeNomitated
Fragrantica Choice Awards2017FantasyBest Fragrance for Cold DaysNomitated
Fragrantica Choice Awards2017Hidden FantasyBest Fragrance for Cold DaysNomitated
Fragrantica Choice Awards2017Private ShowBest Fragrance for Cold DaysNomitated
Fragrantica Choice Awards2017Fantasy Anniversary EditionBest Fragrance for Cold DaysNomitated
Fragrantica Choice Awards2017CuriousBest Fragrance for Hot DaysNomitated
Fragrantica Choice Awards2017Island FantasyBest Fragrance for Hot DaysNomitated
Fragrantica Choice Awards2017VIP Private ShowBest Perfume Flanker of the YearNomitated
Fragrantica Choice Awards2017Fantasy in BloomBest Perfume Flanker of the YearNomitated
Fragrantica Choice Awards2017Fantasy Intimate EditionThe Legend of the Latest Decade for WomenNomitated
Fragrantica Choice Awards2017FantasyBest Bargain Fragrance for WomenWon
Fragrantica Choice Awards2017Fantasy: The Naughty RemixBest Bargain Fragrance for WomenNomitated
Fragrantica Choice Awards2017Midnight FantasyBest Bargain Fragrance for WomenNomitated
Fragrantica Choice Awards2017BelieveBest Bargain Fragrance for WomenNomitated
Fragrantica Choice Awards2017Hidden FantasyBest Bargain Fragrance for WomenNomitated
Fragrantica Choice Awards2017Fantasy: The Nice RemixBest Bargain Fragrance for WomenNomitated
Fragrantica Choice Awards2017Private ShowBest Bargain Fragrance for WomenNomitated
Fragrantica Choice Awards2017CuriousBest Bargain Fragrance for WomenNomitated
Fragrantica Choice Awards2017FantasyBeloved Perfumes Murdered by ReformulationNomitated
Fragrantica Choice Awards2018FantasyWomen Fragrance of the YearNomitated
Fragrantica Choice Awards2018PrerogativeWomen Fragrance of the YearNomitated
Fragrantica Choice Awards2018PrerogativeBest Unisex FragranceNomitated
Fragrantica Choice Awards2018Sunset FantasyBest Perfume Bottle of the YearNomitated
Fragrantica Choice Awards2018Fantasy in BloomBest Perfume Flanker of the YearNomitated
Fragrantica Choice Awards2018Sunset FantasyBest Perfume Flanker of the YearNomitated
Fragrantica Choice Awards2018FantasyBest Gourmand Fragrance of the YearNomitated
Fragrantica Choice Awards2018Midnight FantasyBest Gourmand Fragrance of the YearNomitated
Fragrantica Choice Awards2018Hidden FantasyBest Gourmand Fragrance of the YearNomitated
Fragrantica Choice Awards2019Rainbow FantasyWomen Fragrance of the YearNomitated
Fragrantica Choice Awards2019PrerogativeWomen Fragrance of the YearNomitated
Fragrantica Choice Awards2019PrerogativeBest Unisex Perfume of the YearNomitated
Fragrantica Choice Awards2019Rainbow FantasyBiggest Perfume Flex 2019Nomitated
Fragrantica Choice Awards2019FantasyBest Women's Perfume of All TimeNomitated
Fragrantica Choice Awards2019CuriousBest Women's Perfume of All TimeNomitated
Fragrantica Choice Awards2019Midnight FantasyBest Women's Perfume of All TimeNomitated
Fragrantica Choice Awards2019Private ShowBest Women's Perfume of All TimeNomitated
Fragrantica Choice Awards2019BelieveBest Women's Perfume of All TimeNomitated
Fragrantica Choice Awards2020Rainbow FantasyBest Perfume for Women 2020Won
Fragrantica Choice Awards2020Prerogative EgoBest Perfume for Women 2020Won
Fragrantica Choice Awards2021Fantasy IntenseBest Perfume for Women 2021Won
Fragrantica Choice Awards2021Fantasy SheerBest Perfume for Women 2021Won
Fragrantica Choice Awards2021Electric FantasyBest Perfume for Women 2021Won
Fragrantica Choice Awards2021Glitter FantasyBest Perfume for Women 2021Won
Fragrance Foundation Awards2005Curious2005 Consumers Choice — Women’sWon
Fragrance Foundation Awards2023FantasyFragrance Hall of FameWon
Glammy Awards2006CuriousThe Best FragrancesWon
Glammy Awards2007CuriousThe Best FragrancesWon
Glammy Awards2008CuriousThe Best FragrancesWon
Glammy Awards2009CuriousThe Best FragrancesWon
Glammy Awards2010CuriousThe Best FragrancesWon
Goodreads Choice Awards2023The Woman in MeBest Memoir & AutobiographyWon
Hollywood Beauty Awards2018Fantasy in BloomFragrance of the YearWon
Sa Sa Awards2009FantasyBest Celebrity Fragrance of the YearWon