Meadow Lea


Meadow Lea is one of Australia's leading brands of polyunsaturated margarine spreads, founded in Sydney in 1932 by Oliver Triggs who claimed to be the first person in Australia to manufacture table margarine, and owned since 1986 by the Australasian food company Goodman Fielder. In 1995 it had a 25% share of margarine sales, and was the top-selling margarine brand since 1973.

History

Meadow Lea Margarine was founded by Oliver Triggs in early 1932, when manufactured in Edgeware Road, Newtown, Sydney. However its origins go back at least a year, when Triggs assisted a copha butter manufacturer in Melbourne, while running a small grocery shop at 6 Elizabeth Street, north Richmond since the late 1920s. After copha butter was banned in Victoria in November 1931 to support the butter industry and pure butter sales, Triggs started making margarine as a replacement, and then moved to Sydney in about April 1932, which had more favourable margarine regulations, and sales of Meadow Lea grew rapidly. Shortly afterwards back in Melbourne, Nuttelex was founded by Hugh Halpin in a factory in Gordon Street, south Richmond, where his brother James Halpin had manufactured copha butter since 1929. Also formed in Fitzroy, Melbourne was Birmacley margarine, which became Colvan table margarine in 1956, owned by Triggs' longtime horseracing friend Ted Mayes' sons Colin and Ivan, when Triggs sold Ted the Meadow Lea Victorian manufacturing license in 1956. Later in 1932 the Meadow Lea factory was moved to 34 Wellington Street, Newtown. By March 1933 there were 70 employees working in the factory. In 1934 Triggs hired James Andrew Armstrong as a sales manager, on commission, for country regions in New South Wales. By 1939 75% of all margarine consumed in Australia was manufactured in 10 factories in NSW. In 1941 Triggs and Armstrong reached an agreement whereby Armstrong would sell his roughly 25% sales commission share in the Meadow Lea Margarine Company to Triggs' son Ken in 1945 when he turned 21. In 1941 the factory was moved to 1 Alice Street, Newtown, leased from Sydney Confectionery Limited, with the fit-out costing £15,000.
In 1945 Armstrong sold his 25% share of Meadow Lea to Ken Triggs, and retired from the company. In 1956, Oliver and Ken Triggs sold the Meadow Lea Margarine Company to Vegetable Oils Proprietary Limited, a subsidiary of the publicly listed company Allied Mills Limited.
On 30 April 1986 Allied Mills was taken over by Fielder Gillespie Davis Limited, part of the Goodman Group Limited, to create Goodman Fielder Limited. In 2015 Goodman Fielder was purchased by Wilmar International and First Pacific, and in 2019 First Pacific's half share was acquired by Wilmar, one of the largest listed companies by market capitalisation on the Singapore Exchange.

Products

In 2010 the MeadowLea product range consisted of six varieties:
  • Original
  • Salt Reduced
  • Canola
  • Light
  • Extra Light
  • Dairy Free

    Oliver Triggs

Oliver Francis Triggs was born in Ascot Vale in Melbourne and grew up on a small farm. He fought with the Light Horse in World War I, then trained as a tailor. He was married in September 1922 to Nita Alice Beck, a seamstress, and in the late 1920s they opened a corner grocery shop. They had four children, Kenneth, Audray and Marian, and Jill. Triggs claimed to be a cousin of brothers AB Triggs and Inigo Triggs.
From August 1935 until 1975, the family home was Edgewater, 3-5 Sutherland Crescent, Darling Point, bought from George Wirth of Wirth Brothers Circus which cost £30,000, and was then-called Margworth, built for Wirth and his wife Margaret in about 1929-30 in the Spanish style. Its water front gardens were sold to the neighbouring Carthona in the 1950s, when Edgewater was divided into three homes with Triggs retaining the top floor. Triggs also owned the cruiser Sea Mist circa 1939-41.
From 1939 to 1946 Triggs owned the approximately Kyalla Park sheep farm and horse stud near Orange, which had the first electrified sheep-shearing shed in Australia. Subsequently the property was slowly subdivided and sold off by the Dutton family, so that it was around when owned by the Napier family from 1982 to 2021. In 1939 Triggs' racehorse Gilltown won the Moonee Valley Cup and City Tattersall's Gold Cup, and ran in the Melbourne Cup. In c1960-74 Triggs' wife Nita owned 'Landers' in The Avenue, Burradoo, Bowral, where her granddaughters kept riding horses.

Ken Triggs

Kenneth Oliver Triggs OAM, the only son of Oliver Triggs, was a director and 25% shareholder in Meadow Lea from 1945 until the company's sale to Vegetable Oils Proprietary Limited in 1956. He subsequently became a farmer and Chairman of the NSW Egg Board, a manufacturer of polystyrene containers, Chairman of Mutual Home Loans Fund of Australia Limited and Information Electronics Limited. In 2003 he became the Secretary of the Auburn sub-Branch of the Returned and Services League of Australia, and was made a life member of the RSL in 2008. He received an Order of Australia in 2011 for service to veterans and their families. He married Ruth Carol Donnison on 4 July 1950 and had two sons, David and Andrew. He built in c1960 a single storey house at 4B Wentworth Street, at the top of Point Piper, next door to horse trainer Tommy Smith, near Kilmory, which was sold in c1972 and demolished c2010. The couple divorced in c1976, and on 20 June 1986 Triggs married Lesley-Anne Woodward, who had 4 children from her previous marriage.

Meadow Lea house

The Art Deco heritage listed residential home named Meadow Lea at 22 Sydney Road, East Lindfield, Sydney, was built on four housing lots and completed in about 1941 for James Andrew Armstrong, at the time co-proprietor of the Meadow-Lea Margarine Co. In 1945 the pool and grounds were used in the filming of A Son Is Born, which included in its cast John McCallum, whose brother Ian later married Oliver Triggs' daughter Audray. The house was sold in 1948 for £17,000 to Azzalin Romano, of the nightclub restaurant Romanos, who had sold his racehorse Bernborough in 1946 to Louis B. Mayer for £93,000. In 1955 the house was sold for £25,000. In 1996 it was purchased by Daniel Kalanderian, the co-founder of the Sydney store, Victoria's Basement, for $1.415 million, who added a new wing and put it on the market in September 2010 for $7.5 million. It was for sale in 2014 for $10 million, and in 2020 the south gardens were sub-divided by Kalanderian into a 1,162sqm block with a new five-bedroom house, numbered 22A Sydney Road, which was for sale in April 2022 for $8.5 million as never-been-lived-in.