Suzuki Hustler


The Suzuki Hustler is a crossover SUV-styled kei car produced by the Japanese automaker Suzuki since 2014. The car is also sold by Mazda as the Mazda Flair Crossover through an OEM agreement.

Name

Suzuki's design department chose the name "Hustler" to promote the car's lively and rough riding image. In Japan, the name was used by Suzuki in the past as the nickname of a two-stroke, dual-sport motorcycle, the Hustler TS series. The car's accessories also have a replica sticker of the emblem that was once used in the TS50. Suzuki's distributor in the United States had also sold the Suzuki T20 as the Hustler in the second half of the 1960s.

First generation (MR31S/MR41S; 2014)

The first generation Hustler went on sale in January 2014, along with Mazda's Flair Crossover rebadge. The R06A engine was available naturally aspirated or in a more powerful, turbocharged version.

Second generation (MR52S/MR92S; 2020)

The second generation Hustler was first shown in concept form at the 46th Tokyo Motor Show, October through November 2019. The car has been designed to be more similar to the fourth generation Jimny. It went on sale on 20 January 2020. The Flair Crossover was announced on 29 January 2020 and has been on sale since 27 February 2020. The naturally aspirated variants received the new R06D engine, producing, while the turbocharged variants retain the earlier R06A type. The chassis numbers reflect this, with MR92S denoting R06D cars and MR52S for the turbocharged models.

Sales

In December 2023, Suzuki set monthly sales target at 5,000 units. Hustler sales exceeded the target which was accordingly increased to 6,000 units.
YearJapan
2014104,233
201595,557
201685,763
201772,600
201865,291
201958,399
202080,114
202182,486
202270,373
202382,720
202492,818