Margaret Fishback
Margaret Fishback, later Margaret Fishback Antolini, was an American poet and prose author from the late 1920s until the 1960s. During the 1930s, she was reputed to be the highest-paid female advertising copywriter in the world.
Biography
Born in Washington, D.C., she earned a degree from Goucher College before joining Macy's as a divisional advertising copywriter in 1926. During the 1930s, she was reputed to be the world's highest-paid female advertising copywriter. She was published in The New Yorker, the New York Herald Tribune, and several well-known women's magazines. According to a large collection of her papers held by Duke's Hartman Center for Sales, Advertising, and Marketing History, "Fishback contributed to advertising campaigns for Arrow Shirts, Borden's, Chef Boy-Ar-Dee, Clairol, DuPont, Gimbels, Great Atlantic & Pacific Tea Company, Hanes Hosiery, Martex, Norsk, Pabst Blue Ribbon, Seagram's, Simmons Beautyrest, and Wrigley, among several others."Fishback died in Camden, Maine, at the age of 85. Fishback was married to Alberto Gastone Antolini, the chief rug buyer for Macy's, from 1935 to 1956. They had one son, Anthony Antolini.
Books
An extensive selection of Fishback's poetry first published in periodicals later appeared in book form. Among these collections were the following:- I Feel Better Now, New York: E.P. Dutton & Co., Inc., 1932
- I Take It Back, New York: E.P. Dutton & Co., Inc., 1935
- Poems Made Up to Take Out, New York: David McKay Co., Inc., 1963
- One to a Customer, New York: E.P. Dutton & Co., 1937
- Time for a Quick One, New York, Harcourt, Brace and Company, 1940. Poems originally appearing in various American magazines.