Technological convergence
Technological convergence is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example, watches, telephones, television, computers, and social media platforms began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and technology industry.
Definitions
"Convergence is a deep integration of knowledge, tools, and all relevant activities of human activity for a common goal, to allow society to answer new questions to change the respective physical or social ecosystem. Such changes in the respective ecosystem open new trends, pathways, and opportunities in the following divergent phase of the process".Siddhartha Menon defines convergence as integration and digitalization. Integration, here, is defined as "a process of transformation measure by the degree to which diverse media such as phone, data broadcast and information technology infrastructures are combined into a single seamless all purpose network architecture platform". Digitalization is not so much defined by its physical infrastructure, but by the content or the medium. Jan van Dijk suggests that "digitalization means breaking down signals into bytes consisting of ones and zeros".
Convergence is defined by Blackman as a trend in the evolution of technology services and industry structures. Convergence is later defined more specifically as the coming together of telecommunications, computing and broadcasting into a single digital bit-stream.
Mueller stands against the statement that convergence is really a takeover of all forms of media by one technology: digital computers.
Acronymsscience and technology fields">
Some acronyms for converging scientific or technological fields include:- NBIC
- GNR
- GRIN
- GRAIN
- BANG
Biotechnology
Bioconvergence is the integration of biology with engineering. Possible areas of bioconvergence include:
- Materials inspired by biology
- DNA data storage
- Medical technologies:
- * Omics-based profiling
- * Miniaturized drug delivery
- * Tissue reconstruction
- Traceable pharmaceutical packaging
- More efficient bioreactors
Digital convergence
The above example highlights how digital convergence encompasses three phenomena:
- previously stand-alone devices are being connected by networks and software, significantly enhancing functionalities;
- previously stand-alone products are being converged onto the same platform, creating hybrid products in the process; and,
- companies are crossing traditional boundaries such as hardware and software to provide new products and new sources of competition.
Cellphones
The functions of the cellphone change as technology converges. Because of technological advancement, a cellphone functions as more than just a phone: it can also contain an Internet connection, video players, MP3 players, gaming, and a camera. Their areas of use have increased over time, partly substituting for other devices.A mobile convergence device is one that, if connected to a keyboard, monitor, and mouse, can run applications as a desktop computer would. Convergent operating systems include the Linux operating systems Ubuntu Touch, Plasma Mobile and PureOS.
Convergence can also refer to being able to run the same app across different devices and being able to develop apps for different devices at once, with the same code base. This can be done via Linux applications that adapt to the device they are being used on or by the use of multi-platform frameworks like the Quasar framework that use tools such as Apache Cordova, Electron and Capacitor, which can increase the userbase, the pace and ease of development and the number of reached platforms while decreasing development costs.
The Internet
The role of the Internet has changed from its original use as a communication tool to easier and faster access to information and services, mainly through a broadband connection. The television, radio, and newspapers were the world's media for accessing news and entertainment; now, all three media have converged into one, and people all over the world can read and hear news and other information on the Internet. The convergence of the Internet and conventional TV became popular in the 2010s, through Smart TV, also sometimes referred to as "Connected TV" or "Hybrid TV",. Smart TV is used to describe the current trend of integration of the Internet and Web 2.0 features into modern television sets and set-top boxes, as well as the technological convergence between computers and these television sets or set-top boxes. These new devices most often also have a much higher focus on online interactive media, Internet TV, over-the-top content, as well as on-demand streaming media, and less focus on traditional broadcast media like previous generations of television sets and set-top boxes always have had.Social movements
The integration of social movements in cyberspace is one of the potential strategies that social movements can use in the age of media convergence. Because of the neutrality of the Internet and the end-to-end design, the power structure of the Internet was designed to avoid discrimination between applications. Mexico's Zapatistas campaign for land rights was one of the most influential case in the information age; Manuel Castells defines the Zapatistas as "the first informational guerrilla movement". The Zapatista uprising had been marginalized by the popular press. The Zapatistas were able to construct a grassroots, decentralized social movement by using the Internet. The Zapatistas Effect, observed by Cleaver, continues to organize social movements on a global scale. A sophisticated webmetric analysis, which maps the links between different websites and seeks to identify important nodal points in a network, demonstrates that the Zapatistas cause binds together hundreds of global NGOs. The majority of the social movement organized by Zapatistas targets their campaign especially against global neoliberalism. A successful social movement not only need online support but also protest on the street. Papic wrote, "Social Media Alone Do Not Instigate Revolutions", which discusses how the use of social media in social movements needs good organization both online and offline.Media
Media technological convergence is the tendency that as technology changes, different technological systems sometimes evolve toward performing similar tasks. It is the interlinking of computing and other information technologies, media content, media companies, and communication networks that have arisen as the result of the evolution and popularization of the Internet as well as the activities, products, and services that have emerged in the digital media space.Generally, media convergence refers to the merging of both old and new media and can be seen as a product, a system, or a process. Jenkins states that convergence is "the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted". According to Jenkins, there are five areas of convergence: technological, economic, social or organic, cultural, and global. Media convergence is not just a technological shift or a technological process, it also includes shifts within the industrial, cultural, and social paradigms that encourage the consumer to seek out new information. Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past. However, Lugmayr and Dal Zotto argued that media convergence takes place on the technology, content, consumer, business model, and management level. They argue that media convergence is a matter of evolution and can be described through the triadic phenomena of convergence, divergence, and coexistence. Today's digital media ecosystems coexist, as e.g., mobile app stores provide vendor lock-ins into particular eco-systems; some technology platforms are converging under one technology, due to, for example, the usage of common communication protocols as in digital TV; and other media are diverging, as, for example, media content offerings are more and more specializing and provides a space for niche media.
Closely linked to the multilevel process of media convergence are also several developments in different areas of the media and communication sector, which are also summarized under the term of media deconvergence. Many experts view this as simply being the tip of the iceberg, as all facets of institutional activity and social life such as business, government, art, journalism, health, and education, are increasingly being carried out in these digital media spaces across a growing network of information and communication technology devices. Also included in this topic is the basis of computer networks, wherein many different operating systems are able to communicate via different protocols.
Convergent services, such as VoIP, IPTV, Smart TV, and others, tend to replace the older technologies and thus can disrupt markets. IP-based convergence is inevitable and will result in new service and new demand in the market. When the old technology converges into the public-owned common, IP based services become access-independent or less dependent. The old service is access-dependent.
Advances in technology bring the ability for technological convergence that Rheingold believes can alter the "social-side effects," in that "the virtual, social, and physical world are colliding, merging, and coordinating." It was predicted in the late 1980s, around the time that CD-ROM was becoming commonplace, that a digital revolution would take place, and that old media would be pushed to one side by new media. Broadcasting is increasingly being replaced by the Internet, enabling consumers all over the world the freedom to access their preferred media content more easily and at a more available rate than ever before.
However, when the dot-com bubble of the 1990s suddenly popped, that poured cold water over the talk of such a digital revolution. In today's society, the idea of media convergence has once again emerged as a key point of reference as newer as well as established media companies attempt to visualize the future of the entertainment industry. If this revolutionary digital paradigm shift presumed that old media would be increasingly replaced by new media, the convergence paradigm that is currently emerging suggests that new and old media would interact in more complex ways than previously predicted. The paradigm shift that followed the digital revolution assumed that new media was going to change everything. When the dot-com market crashed, there was a tendency to imagine that nothing had changed. The real truth lay somewhere in between as there were so many aspects of the current media environment to take into consideration. Many industry leaders are increasingly reverting to media convergence as a way of making sense in an era of disorientating change. In that respect, media convergence in theory is essentially an old concept taking on a new meaning. Media convergence, in reality, is more than just a shift in technology. It alters relationships between industries, technologies, audiences, genres and markets. Media convergence changes the rationality media industries operate in, and the way that media consumers process news and entertainment. Media convergence is essentially a process and not an outcome, so no single black box controls the flow of media. With the proliferation of different media channels and increasing portability of new telecommunications and computing technologies, we have entered into an era where media constantly surrounds us.
Media convergence requires that media companies rethink existing assumptions about media from the consumer's point of view, as these affect marketing and programming decisions. Media producers must respond to newly empowered consumers. Conversely, it would seem that hardware is instead diverging whilst media content is converging. Media has developed into brands that can offer content in a number of forms. Two examples of this are Star Wars and The Matrix. Both are films, but are also books, video games, cartoons, and action figures. Branding encourages expansion of one concept, rather than the creation of new ideas. In contrast, hardware has diversified to accommodate media convergence. Hardware must be specific to each function. While most scholars argue that the flow of cross-media is accelerating, O'Donnell suggests, especially between films and video game, the semblance of media convergence is misunderstood by people outside of the media production industry. The conglomeration of media industry continues to sell the same story line in different media. For example, Batman is in comics, films, anime, and games. However, the data to create the image of batman in each media is created individually by different teams of creators. The same character and the same visual effect repetitively appear in different media is because of the synergy of media industry to make them similar as possible. In addition, convergence does not happen when the game of two different consoles is produced. No flows between two consoles because it is faster to create game from scratch for the industry.
One of the more interesting new media journalism forms is virtual reality. Reuters, a major international news service, has created and staffed a news "island" in the popular online virtual reality environment Second Life. Open to anyone, Second Life has emerged as a compelling 3D virtual reality for millions of citizens around the world who have created avatars to populate and live in an altered state where personal flight is a reality, altered egos can flourish, and real money can be made without ever setting foot into the real world. The Reuters Island in Second Life is a virtual version of the Reuters real-world news service but covering the domain of Second Life for the citizens of Second Life.
Media convergence in the digital era means the changes that are taking place with older forms of media and media companies. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. As discussed in Media Culture, convergence of technology is not new. It has been going on since the late 1920s. An example is RCA, the Radio Corporation of America, which purchased Victor Talking Machine Company and introduced machines that could receive radio and play recorded music. Next came the TV, and radio lost some of its appeal as people started watching television, which has both talking and music as well as visuals. As technology advances, convergence of media change to keep up. The second definition of media convergence Campbell discusses is cross-platform by media companies. This usually involves consolidating various media holdings, such as cable, phone, television and Internet access under one corporate umbrella. This is not for the consumer to have more media choices, this is for the benefit of the company to cut down on costs and maximize its profits. As stated in the article Convergence Culture and Media Work by Mark Deuze, "the convergence of production and consumption of media across companies, channels, genres, and technologies is an expression of the convergence of all aspects of everyday life: work and play, the local and the global, self and social identity."