Magic Johnson Enterprises
Magic Johnson Enterprises is an investment company founded by Basketball Hall of Famer and entrepreneur Magic Johnson. The company was founded in 1987 and is based in Beverly Hills, California.
Magic Johnson Enterprises formerly owned Magic Johnson Theatres and 24-Hour Fitness/Magic Johnson Sport health clubs. Over the years, Magic Johnson Enterprises has continually invested ownership in many lucrative businesses such as the Los Angeles Lakers, movie theaters and restaurants in the United States, including T.G.I. Friday's, Sodexo, and Burger King locations.
Investments
In 1995, Johnson took an equity stake along with what was then the Loews chain in the 12-screen multiplex movie theater in Baldwin Hills.The company teamed up with Starbucks in 1998, acquiring around 125 stores and in October 2010 sold 105 of the stores in a $100 million deal.
In March 2008, Johnson signed a multi-year marketing deal to help electronics retailer Best Buy Co. bolster sales in urban neighborhoods.
In October 2010, he sold his 4% interest in the Los Angeles Lakers for an estimated $27 million to Patrick Soon-Shiong.
In 2006, the company made headlines for concluding a deal with Sodexo, one of the largest food services and facilities management companies in the world. The initiative includes a marketing agreement and the formation of SodexoMAGIC, LLC, a new joint venture that is 51 percent owned by Johnson.
In June 2015, the company announced it had acquired a controlling interest in EquiTrust Life Insurance Co.
Sports teams
Co-ownership of the LA Dodgers was purchased by Magic Johnson Enterprises in 2012 for a reported $2 billion.In 2014, Johnson led the purchase of WNBA team, Los Angeles Sparks with Guggenheim Partners. The same year, he became part owner of MLS team, Los Angeles FC.
In 2023, Magic Johnson Enterprises, along with a group of others, purchased the Washington DC–based NFL team Washington Commanders for $6.05 billion.
In September 2024, Johnson invested in Washington DC–based National Women's Soccer League club, Washington Spirit.