Lushious Massacr


Lushious Massacr is a Mexican-American drag queen, professional makeup artist, and social media personality. She won the Primetime Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022 for her work on the HBO reality television series We're Here.
𝕏 LushiousMassacrYT UCl8k0LdzXsoc5VOp7Iotfxw

Early life

Born Martin De Luna Jr., Massacr is a native of Brownsville, Texas. She moved to Houston to develop her drag career, where her persona was further shaped by the Houston drag scene. After seven years in Houston, she returned to Brownsville.
As a child, Massacr described herself as introverted, often going to school and then home without speaking to classmates or sometimes even teachers. Before pursuing her drag career, she worked in concessions at Cinemark movie theaters. At age 19, she met drag mother Divina Garza, who helped her develop confidence and begin exploring drag performance. During her time in Houston, she was mentored by drag performer Charro Beans DeBarge, who became influential in her artistic development. She has made it a goal to "prove that Mexican American stories from South Texas are valuable", calling it her life's purpose.

Career

Makeup artistry

Massacr began her professional career working as a makeup artist for MAC Cosmetics. In 2019, she was selected as a member of the Sephora Squad, the beauty retailer's influencer program.
Her work on the HBO reality series We're Here, where she served as makeup artist for Shangela, earned her the Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022. She shared this award with Jeremy Damion Austin and Tyler Devlin for the "Kona, Hawaii" episode.

Television and media

In 2016, Massacr was featured on the web series Transformations with James St. James, produced by World of Wonder Productions. She has also appeared as a judge on the reality competition series Drag Latina.
In September 2025, Massacr was featured in InStyle magazine's second annual Breakthrough List, a "selection of 30 ones-to-watch who are bound to make a meaningful, lasting impact in pop culture". In the interview, Massacr revealed that she will star, direct, produce, and write an upcoming Lifetime movie based on her life.

Social media

Massacr operates a YouTube channel featuring a series called "Dragvestigations", where she visits retail establishments while in drag and provides comedic commentary. The series specifically involves rating businesses on their accessibility to plus-size customers and drag performers, along with comedically searching for "trade". In these videos, she performs under the persona "Mimi" and has developed popular catchphrases that have resonated with audiences. Her content has generated engagement from public figures including Frank Ocean, Marc Jacobs, and Trixie Mattel.

Activism

The topics of immigration and immigrant rights are frequent mentions of activism in Massacr content. In 2019, Massacr created a political commentary video at the Mexico–United States border wall in Brownsville, using makeup application as a form of protest against the Trump administration's immigration policies and the declaration of a national emergency at the border.
LGBTQ rights, specifically Trans rights, are a major focus of advocacy in Massacr's YouTube videos. In 2019, Massacr commented on the case of Camila Díaz Córdova, a Salvadoran Trans woman who was murdered in her home country after being deported from the U.S. following a rejected asylum petition. In March 2025, Massacr spoke at the Queer and Trans Liberation March in Dallas, where she addressed a crowd of hundreds gathered in response to anti-LGBTQ legislation and policies. In her speech, she stated, "Remember what it took us to get to this point. It hasn't been easy. We have paid a hefty price to exist, and we will be damned if it's going to be taken away from us." She has been recognized as part of the broader LGBTQ+ advocacy community in the Rio Grande Valley.

Awards and honors

Them magazine featured Massacr in the magazine's Them Superlatives 2025, an award collection "for our favorite people made up by our favorite people". Massacr was given the It Girl of the Year award, and interviewed on multiple topics.
YearAwardCategoryNomineeResult
2022Primetime Emmy AwardsOutstanding Makeup for a Variety, Nonfiction or Reality ProgramWe're HereWon
2024GLAAD Media AwardsSpecial Recognition Drag LatinaWon
2026Queerty AwardsDigital SeriesDragvestigations