Loving was founded in 1907 on land that was part of the Lost Valley Loving Ranch, owned by Oliver Loving who was the grandson of the famous cattle drover, Oliver Loving. The town was moved approximately one mile to the north in 1909 in order to be along the Gulf, Texas and Western Railroad. Trinity Townsite Company trustee B.B. Cain platted the new town on land purchased from the Steadham brothers, members of a local ranching family. Loving grew at a slow but steady pace throughout the early and middle part of the twentieth century and by 1930 possessed several churches, businesses as well as its own school, and bank. The population peaked at 350 in 1940 but subsequently declined to 240 by 1980 and maintained this level through 1990 until 2000 when it had increased to 300 residents.