LoveRance


Rance Love Oliver II is an American rapper, record producer and DJ from San Francisco, California. He is best known for his 2011 single "Up!", which peaked within the top 50 of the Billboard Hot 100. He joined the hip hop group HBK Gang prior to its release, which was led by the song's producer, Iamsu!. Oliver signed with Interscope Records following the song's success, although the label only released its follow-up, "Akup", before parting ways with the rapper.

Musical career

"Up!" was released independently in May 2011. The song first gained virality online and in nightclubs before peaking at number 46 on the Billboard Hot 100, number three on the Hot R&B/Hip-Hop Songs chart, and number two on the Hot Rap Songs in May of the following year. As Oliver was a member of the Bay Area collective The HBK Gang, the song is credited as the group's mainstream commercial breakthrough, serving as a catalyst for its other members to gain further recognition. The song was produced by group leader Iamsu!, who guest performed on the song's original version alongside group cohort Skipper. As "Up!" gained wider radio airplay, Oliver was signed to Interscope Records by the label's then-executive Larry Jackson in late 2011, and both aforementioned guest performers were replaced by 50 Cent for the song's re-release as a single. "UP!" was uploaded to his Vevo account on January 31, 2012. The video takes place in the Bay Area and most of the video is recorded inside a night club. The group's manager, Chioke "Stretch" McCoy, stated that: His debut mixtape, Freak of the Industry was released in December 2012 and contained guest appearances from Tyga, Problem, and Omarion; it failed to garner any further commercial response, along with his subsequent releases.

Discography

Mixtapes

Singles