Lose Yourself (EP)
Lose Yourself is the third extended play by South Korean girl group Kiss of Life. It was released on October 15, 2024 through S2 Entertainment. The EP includes a range of musical styles such as pop, hip hop, R&B, and Latin. The EP consists of seven tracks in total, with lead single "Get Loud" and a pre-release single "R.E.M".
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Member Belle said that the album's theme of depicting the process of concentration as "losing oneself. Member Haneul added "it's like being so engrossed in a drama that you can't hear anything else" and "when you're completely focused on one thing, nothing else matters."Background and release
At the end of 2023, Kiss of Life released their second mini-album, Born to Be XX, after which they released two singles in 2024, Midas Touch and Sticky, and discussed plans for a world tour starting at the end of 2024.On September 25, 2024, Kiss of Life announced their third mini-album, Lose Yourself, with a release date of October 15, along with an announcement for a pre-release single scheduled for October 4. Unnamed at the time, the pre-release single was revealed to be "R.E.M" through a teaser video released on October 3 shortly before the song's streaming and music video release.
On October 15, Kiss of Life released Lose Yourself, appeared at Yes24 Live Hall in the Gwangjin District of Seoul to promote the mini-album, and unveiled a music video for the lead single, "Get Loud". While at Yes24 Live Hall, group member Natty shared that the group wanted to someday perform a set at Coachella. The release preceded the group's world tour, Kiss Road, which began on October 26 in Olympic Hall.