Levii's Jeans
"Levii's Jeans" is a song by American singer Beyoncé and American rapper and singer Post Malone. It is the seventeenth track on her eighth studio album, Cowboy Carter, which was released on March 29, 2024, through Parkwood Entertainment and Columbia Records. The song is named after the jeans of American clothing brand Levi Strauss & Co.
At the 67th Annual Grammy Awards the song was nominated for Best Pop Duo/Group Performance, becoming Beyoncé's first nomination in the category and Malone's third.
Background and composition
Many interpreted the song as an ode to fashion retailer Levi Strauss & Co., as they were one of the only fashion brands to support Destiny's Child early in their career, appearing in a popular Levi's "Low Rise Jeans" advertising campaign.The song was written by the singers themselves with Jay-Z and The-Dream, with collaboration on the composition by Nile Rodgers. In an interview with The New York Times, Malone explained that he and Beyoncé did not meet to write the lyrics, instead he received part of the demo of the song directly to his home in Utah from a Parkwood Entertainment representative, talking to Beyoncé by calls and texts.
Critical reception
The song was considered among the best tracks on the album, as well as among the best collaborations by both singers. Critics noted that the song is Malone's first non-covered song concerning the country genre.Tyler Chin of GQ appreciated "using the iconic dungarees as a metaphor for the love of her life" and that the association with the jeans "makes perfect sense for her to pay tribute to the preferred bottoms of old west gunslingers and modern-day ranch hands alik", finding the juxtaposition of Post Malone's "vibrato-wielding" to Beyoncé "sensual". Ken Tucker of NPR Music stated that the collaboration is a "a deceptively simple tune " which "sounds like a great, lost, hit single from the '60s". Spencer Kornhaber of The Atlantic wrote that the song "sounds like the product of the modern Nashville music machine" with "sort of warm, sexy R&B", describing it as a "deliciously ironic fashion".