Lubach (TV program)
Lubach is a Dutch satirical news and talk television program created and hosted by Arjen Lubach. It premiered on RTL 4 on 24 March 2025 and airs Monday through Thursday at 22:00. The show is produced by Human Factor TV and features many of the same team members from Arjen Lubach's earlier programs on Dutch public television.
Format
Each episode of Lubach follows a consistent structure:- A brief summary of the day’s news delivered standing by Arjen Lubach;
- A desk segment introducing the main topics ;
- A closing statement: "Dit was Lubach, ik was Arjen".
Background
Arjen Lubach had been a prominent satirical television host in the Netherlands for over a decade, best known for Zondag met Lubach and De Avondshow met Arjen Lubach, both aired on the Dutch public broadcaster VPRO. In May 2024, Arjen Lubach announced he would be leaving VPRO and the public broadcasting system.On 1 November 2024, a day after the final Avondshow episode, Lubach revealed that he and his team had signed a deal with commercial broadcaster RTL Nederland to create a new daily satire show. According to RTL’s content director Peter van der Vorst, Lubach and his editorial team would be granted full creative independence over the show for at least three years.
Reception
The debut episode of Lubach on 24 March 2025 attracted 1.94 million viewers with a market share of 50.7% among the key 25–54 demographic.Online presence
YouTube
Lubach has an official YouTube channel where all in-depth segments are uploaded separately. Additional content, such as interviews and behind-the-scenes footage, is also available. On 8 April 2025, Lubach received the YouTube Silver Play Button after the channel surpassed 100,000 subscribers.- Short reels with episode highlights;
- Posters promoting upcoming episodes;
- Behind-the-scenes content, including teaser videos before the show’s premiere.