Evel Knievel
Robert Craig Knievel, known professionally as Evel Knievel, was an American stunt performer and entertainer. Throughout his career, he attempted more than 75 ramp-to-ramp motorcycle jumps. Knievel was inducted into the Motorcycle Hall of Fame in 1999.
Evel Knievel was born in Butte, Montana. Raised by his paternal grandparents, Knievel was inspired to become a motorcycle daredevil after attending a Joie Chitwood auto daredevil show. He left high school early to work in the copper mines but was later fired for causing a city-wide power outage. After adopting the nickname "Evel Knievel", he participated in rodeos and ski jumping events, and served in the U.S. Army before marrying Linda Joan Bork and starting a semi-pro ice hockey team. To support his family, Knievel started the Sur-Kill Guide Service and later worked as an insurance salesman. Eventually, he opened a Honda motorcycle dealership in Washington, but faced difficulties promoting Japanese imports. After the dealership closed, Knievel worked at a motorcycle shop where he learned motocross stunts that would later contribute to his daredevil career.
Knievel's most famous stunt was an attempt to jump the fountains at Caesars Palace, which resulted in severe injuries. Knievel became a legendary figure, breaking numerous records throughout his career.
On September 8, 1974, Knievel attempted to jump across the Snake River Canyon in Idaho using a rocket-powered cycle called the Skycycle X-2. The jump failed after the parachute deployed prematurely, but Knievel survived with minor injuries.
Knievel sought to profit from his image through endorsements and marketing deals. American Eagle Motorcycles signed him, and his popularity grew with young boys. From 1972 to 1977, Ideal Toy Company sold over $125 million worth of Knievel toys. Knievel's fame led to TV appearances and partnerships with companies like AMF and Harley-Davidson. However, after an assault conviction and jail time, he lost endorsements and declared bankruptcy. Despite a decline in his daredevil career, Knievel made a marketing comeback in the 1990s and continued to be involved in various ventures.
Knievel died on November 30, 2007, at the age of 69 due to diabetes and idiopathic pulmonary fibrosis. He was buried in his hometown of Butte, Montana. Posthumously, Knievel has been honored through various exhibits, a museum, and tribute jumps. His legacy also lives on in television commercials featuring his iconic stunts.
Early life
Knievel was born on October 17, 1938, in Butte, Montana, the first of two children of Robert E. and Ann Marie Keough Knievel. His surname is of German origin; his paternal great-great-grandparents immigrated to the United States from Germany. His mother was of Irish ancestry. Robert and Ann divorced in 1940, after the 1939 birth of their second child, Nicolas, known as Nic. Both parents decided to leave Butte.Knievel and his brother were raised in Butte by their paternal grandparents, Ignatius and Emma Knievel. At the age of eight, Knievel attended a Joie Chitwood auto daredevil show, which he credited for his later career choice as a motorcycle daredevil.
Knievel was a cousin of Democratic U.S. Representative from Montana, Pat Williams.
Knievel left Butte High School after his sophomore year. He got a job in the copper mines as a diamond drill operator with the Anaconda Mining Company; however, Knievel preferred motorbiking to what he called "unimportant stuff". He was promoted to surface duty, where he drove a large earth mover. Knievel was fired when he made the earth mover do a motorcycle-type wheelie and accidentally drove it into Butte's main power line, leaving the city without electricity for several hours.
Knievel's website says that he chose his nickname after spending a night in jail in 1956 after being arrested for reckless driving. In the same jail that night was a man named William Knofel, who had the nickname “Awful Knofel”; this led to Knievel being referred to as “Evel Knievel”.
Seeking new thrills and challenges, Knievel participated in local professional rodeos and ski jumping events, including winning the Northern Rocky Mountain Ski Association Class A Men's ski jumping championship in 1959. During the late 1950s, Knievel joined the United States Army. His athletic ability allowed him to join the track team, where he was a pole vaulter. After his army stint, Knievel returned to Butte, where he met and married his first wife, Linda Joan Bork. Shortly after getting married, Knievel started the Butte Bombers, a semi-pro hockey team.
To help promote his team and earn some money, he convinced the Czechoslovak Olympic ice hockey team to play the Butte Bombers in a warm-up game to the 1960 Winter Olympics. Knievel was ejected from the game minutes into the third period and left the stadium. When the Czechoslovak officials went to the box office to collect the expense money that the team was promised, workers discovered the game receipts had been stolen. The United States Olympic Committee ended up paying the Czechoslovak team's expenses to avoid an international incident. Knievel tried out with the Charlotte Clippers of the Eastern Hockey League in 1959, but decided that a traveling team was not for him.
After the birth of his first son, Kelly, Knievel realized that he needed to come up with a new way to support his family financially. Using the hunting and fishing skills taught to him by his grandfather, Knievel started the Sur-Kill Guide Service. He guaranteed that if a hunter employed his service and paid his fee, he would get the big game animal desired or Knievel would refund his fee.
Knievel, after learning about the culling of elk in Yellowstone, decided to hitchhike from Butte to Washington, D.C., in December 1961 to raise awareness and to have the elk relocated to areas where hunting was permitted. After this conspicuous trek, he presented his case to Representative Arnold Olsen, Senator Mike Mansfield, and Interior Secretary Stewart Udall. Culling was stopped in the late 1960s.
After returning home to the west from Washington, D.C., he joined the motocross circuit and had moderate success, but he still could not make enough money to support his family. In 1962, Knievel broke his collarbone and shoulder in a motocross accident. The doctors said he could not race for at least six months. Still needing to help support his family, he again switched careers and sold insurance for the Combined Insurance Company of America, working for W. Clement Stone. Stone suggested that Knievel read Success Through a Positive Mental Attitude, a book that Stone wrote with Napoleon Hill. Knievel credited much of his later success to Stone and his book.
Knievel was successful as an insurance salesman, but felt that his efforts were being unrecognized. When the company refused to promote him to vice president after he had been a few months on the job, he quit. Wanting a new start away from Butte, Knievel moved his family to Moses Lake, Washington. There, he opened a Honda motorcycle dealership and promoted motocross racing. During the early 1960s, he and other dealers had difficulty promoting and selling Japanese imports because of the steep competition of their auto industry, and the Moses Lake Honda dealership eventually closed. After the closure, Knievel went to work for Don Pomeroy at his motorcycle shop in Sunnyside, Washington. Pomeroy's son, Jim Pomeroy, who went on to compete in the Motocross World Championship, taught Knievel how to do a wheelie and ride while standing on the seat of the bike.
Career
Stunt performance
As a boy, Knievel had seen the Joie Chitwood show. He decided that he could do something similar using a motorcycle. Promoting the show himself, Knievel rented the venue, wrote the press releases, set up the show, sold the tickets, and served as his own master of ceremonies. After enticing the small crowd with a few wheelies, he proceeded to jump a box of rattlesnakes and two mountain lions. Despite landing short and his back wheel hitting the box containing the rattlesnakes, Knievel managed to land safely.Knievel realized that to make a more substantial amount of money he would need to hire more performers, stunt coordinators, and other personnel so that he could concentrate on the jumps. With little money, he went looking for a sponsor and found one in Bob Blair, owner of ZDS Motors, Inc., the West Coast distributor for Berliner Motor Corporation, a distributor for Norton Motorcycles. Blair offered to provide the needed motorcycles, but he wanted the name changed from Bobby Knievel and His Motorcycle Daredevils Thrill Show to Evil Knievel and His Motorcycle Daredevils. Knievel did not want his image to be that of a Hells Angels rider, so he convinced Blair to at least allow him to use the spelling Evel instead of Evil.
Knievel and his daredevils debuted on January 3, 1966, at the National Date Festival in Indio, California. The second booking was in Hemet, California, but was canceled due to rain. The next performance was on February 10, in Barstow, California. During the performance, Knievel attempted a new stunt in which he would jump, spread-eagled, over a speeding motorcycle. Knievel jumped too late and the motorcycle hit him in the groin, tossing him into the air. He was hospitalized as a result of his injuries. When released, he returned to Barstow to finish the performance he had started almost a month earlier.
Knievel's daredevil show broke up after the Barstow performance because injuries prevented him from performing. After recovering, Knievel started traveling from small town to small town as a solo act. To get ahead of other motorcycle stunt people who were jumping animals or pools of water, Knievel started jumping cars. He began adding more and more cars to his jumps when he would return to the same venue to get people to come out and see him again. Knievel had not had a serious injury since the Barstow performance, but on June 19 in Missoula, Montana, he attempted to jump twelve cars and a cargo van. The distance he had for takeoff did not allow him to get up enough speed. His back wheel hit the top of the van while his front wheel hit the top of the landing ramp. Knievel ended up with a severely broken arm and several broken ribs. The crash and subsequent stay in the hospital were a publicity windfall.
With each successful jump, the public wanted him to jump one more car. On March 25, 1967, Knievel cleared 15 cars at Ascot Park in Gardena, California. Then he attempted the same jump on July 28, 1967, in Graham, Washington, where he had his next serious crash. Landing his cycle on the last vehicle, a panel truck, Knievel was thrown from his bike. This time he suffered a serious concussion. After a month, he recovered and returned to Graham on August 18 to finish the show; but the result was the same, only this time the injuries were more serious. Again coming up short, Knievel crashed, breaking his left wrist, right knee, and two ribs.
Knievel first received national exposure on March 18, 1968, when comedian and late-night talk show host Joey Bishop had him on as a guest of ABC's The Joey Bishop Show.