Disney anthology television series


has produced an anthology television series since 1954 under several titles and formats. The program's current title, The Wonderful World of Disney, was used from 1969 to 1979 and again from 1991 onward. The program moved among the Big Three television networks in its first four decades, but has aired on ABC since 1997.
The original version of the series premiered on ABC in 1954. The show was broadcast weekly on one of the Big Three television networks until 1983. After a two-year hiatus it resumed, running regularly until 1991. From 1991 until 1997, the series aired infrequently.
The program resumed a regular schedule in 1997 on the ABC fall schedule, following Disney's purchase of ABC in 1995. Until 2008, the program aired regularly on ABC. ABC continued the series as an occasional special presentation from 2008 to 2022. In 2020, the series began airing movies from the Disney+ library. In 2022, The Wonderful World of Disney returned to the regular ABC schedule, airing on Sunday nights in the winter and spring.
The show has only had two hosts: Disney co-founder Walt Disney and former Disney chairman and CEO Michael Eisner.
The show is the second longest-running prime-time program on American television, behind Hallmark Hall of Fame.

Titles

  • Walt Disney's Disneyland
  • Walt Disney Presents
  • Walt Disney's Wonderful World of Color
  • The Wonderful World of Disney
  • Disney's Wonderful World
  • Walt Disney
  • The Disney Sunday Movie
  • The Magical World of Disney
  • The Magical World of Disney on Disney Channel
  • The Magical World of Disney Junior
  • The Wonderful World of Disney
  • The Wonderful World of Disney
  • ''The Wonderful World of Disney: Presented by Disney+''

    History

The anthology series was an outgrowth of Walt Disney looking for funding for Disneyland, with his brother Roy Disney approaching all the big-three networks and American Broadcasting-Paramount Theatres taking the deal for programming for ABC.

''Walt Disney's Disneyland'' (1954–1959)

Although Walt Disney was the first major film producer to venture into television, two established independent film producers successfully ventured into television production before Disney, Hal Roach and Jerry Fairbanks. Disney wanted to produce a television program to finance the development of the Disneyland amusement park. After being rejected by both CBS and NBC, Disney eventually signed a deal with ABC on March 29, 1954. The show contained teasers for Disney's park, as well as episodes representing life in one of the park's main sections: Adventureland, Tomorrowland, Fantasyland, and Frontierland, with the opening titles used from its inception until the show's move to NBC in 1961, showing the entrance to Disneyland itself, as well as the four aforementioned lands, one of which was then identified as the main feature of that evening's program.
Consequently, Davy Crockett and other pioneers of the Old West, and American history in general, appeared in "Frontier Land". Similarly, 20,000 Leagues Under the Sea would be the focus of an evening spent in "Adventure Land", although a documentary on the film could also be possibly presented as a topic for such episodes, including clips from the actual film. Topics for "Fantasy Land" would include either actual cartoons, and animated films, or documentaries on "The Making of..." ; excerpts from a True-Life Adventure documentary might also be included or those using stroboscopic stop-action photography, explaining the techniques of cartoon animation. The multiplane camera used to create the three-dimensional effects of Bambi was also a topic for a "Fantasy Land"-set telecast.
In the episode "An Adventure in Art", four different artists were given the task of drawing the same tree, with each artist using his own preferred ways of drawing and imagining a tree; this led to cartoon examples of differently animated trees, as in some of the early Silly Symphonies shorts, and later full-length animated films. "Tomorrow Land" was an opportunity for the Disney studio staff to present cutting-edge science and technology, and to predict possible futures, such as futuristic automobiles and highways, and featured Wernher von Braun as an on-air technical consultant in Man and the Moon, which aired on December 28, 1955. This format remained basically unchanged through the 1980s, though new material was scarce in later years. Other episodes were segments from Disney films such as Seal Island and Alice in Wonderland, or cartoons of Donald Duck and other Disney characters.
The program spawned the Davy Crockett craze of 1955, with the airing of a three-episode series about the historical American frontiersman, starring Fess Parker in the title role. Millions of dollars of merchandise relating to the title character were sold, and the theme song, "The Ballad of Davy Crockett", became a hit record that year. Three historically based hour-long programs aired during late 1954 and early 1955 and were followed up by two dramatized installments the following year. The television episodes were later edited into two theatrical films.
On July 17, 1955, the opening of Disneyland was covered on a live television special, Dateline: Disneyland, which is not technically considered to be part of the series. It was hosted by Art Linkletter, with whom Walt Disney had worked out a deal prior to the opening to allow Linkletter to lease a shop on Main Street in return for the broadcast. Art Linkletter was assisted by Bob Cummings and Ronald Reagan, and the program featured various other guests, including various appearances of Walt himself as he dedicated the various lands of Disneyland.

''Walt Disney Presents'' (1958–1961)

In 1958, the series was retitled Walt Disney Presents and moved to a Friday night timeslot; by 1960, ABC had switched it to Sunday nights, where it remained for 21 years. During this iteration, The Peter Tchaikovsky Story, an episode made to promote Disney's latest animated feature, Sleeping Beauty, was one of the first stereo simulcasts on television; in this case it was three channel stereo. FM radio stations across the country carried the left channel at the same time as ABC broadcast the television program in mono, which served as a center channel, and AM radio stations broadcast the right channel. In the second half of the show, a lengthy clip of Sleeping Beauty was shown, with its six channels mixed down into three for the broadcast. Walt Disney apparently wanted people to see Sleeping Beauty in 70 mm, so, in the introduction, he explained the difference between 35 mm and 70 mm and held up a card with both sizes on it. In addition to episodes devoted to the latest additions at Disneyland, many episodes during this period were Westerns such as "Texas John Slaughter" and "Elfego Baca", while others talked about the United States' burgeoning efforts to explore outer space and others, such as "Moochie of the Little League", were set in the then-present day. Some episodes even mixed live-action and animation, showing Mickey Mouse, Donald Duck, Goofy, Chip 'n' Dale, Professor Owl and Jiminy Cricket talking with Walt Disney himself, while one 1959 episode turned the spotlight on Chip 'n' Dale, combining their theatrical cartoons with mixed media wrap-around footage including the chipmunks' own theme song. The episode's genre is a live action/animated musical comedy, and as the title suggests, it stars the titular chipmunks. At the end of the episode, Chip 'n' Dale sing their goodbyes to the audience and return to their nut home on the counter hoping the audience enjoyed their show.

''Walt Disney's Wonderful World of Color'' (1961–1969)

Although the basic format remained the same, the series moved to NBC on September 24, 1961, to take advantage of that network's ability to broadcast programming in color. In addition, Walt Disney's relationship with ABC had soured as the network resisted selling its stake in the theme park before doing so in 1960. In a display of foresight, Disney had filmed many of the earlier shows in color, allowing them to easily be repeated on NBC; since all but three of Disney's feature-length films were also made in color, they could now also be telecast in that format.
To emphasize the new feature, the series was retitled Walt Disney's Wonderful World of Color when NBC began airing it. The first NBC episode even dealt with the principles of color, as explained by a new character named Ludwig Von Drake, a bumbling professor with a thick German accent, who was the uncle of Donald Duck. Von Drake was the first Disney character created specifically for television.
Image:Walt Disney's Wonderful World of Color.jpg|thumb|right|150px|Walt Disney's Wonderful World of Color title sequence
Walt Disney died on December 15, 1966, 12 years after the anthology series premiered. While the broadcast that aired three days after his death featured a memorial tribute from The Huntley–Brinkley Report anchor Chet Huntley with film and television star Dick Van Dyke, the introductions that Disney had already filmed before his death continued to air for the remainder of the season. After that, the studio decided that Disney's persona as host was such a key part of the show's appeal to viewers that the host segment was removed. The final episode featuring Disney's host segment was the episode "A Salute to Alaska".

''The Wonderful World of Disney'' (1969–1979)

The series was retitled The Wonderful World of Disney in September 1969, by which time the color distinction was no longer needed as all big three networks were broadcasting in color. It continued to gain solid ratings, often ranking in the top 20, until the mid-1970s.
In 1976, Disney showed its 1961 film The Parent Trap on television for the first time, as a 2½-hour special. This marked a major step in broadcasting for the studio, which had never shown one of its more popular films on television in a time slot longer than an hour. Walt Disney Productions also began running some of its multi-episode television programs, such as 1962's Sammy The Way-Out Seal, as televised feature films on the anthology series. A slightly edited version of the 1954 Disney film 20,000 Leagues Under the Sea made its television debut as a two-hour special on NBC in October 1976. Several other Disney films, some of them not especially successful were also aired on the program in the form of two-hour broadcasts that year. However, the multi-episode format for feature films had not been discontinued; by 1981, films such as Pollyanna were still being shown on the Disney program in several installments running a week apart.
During the early 1970s, the show gradually concentrated less on animated cartoons and dramatic or comedy films, and began to place an emphasis on nature-oriented programs.
The show's continued ratings success in the post-Walt Disney era started to decline during the 1975–76 season. At this time, Walt Disney Productions was facing a decline in fortunes due to falling box-office revenues, while NBC as a whole also saw a decrease in its ratings. The anthology series became even more dependent on airings of live-action theatrical features, its True-Life Adventures, reruns of older episodes, and cartoon compilations. Nothing from the Disney animated features canon aired, with the exceptions of Alice in Wonderland and Dumbo, as part of a long-standing policy placed on the program by Disney. Additionally, in 1975, when CBS regained the broadcast rights to the 1939 Metro-Goldwyn-Mayer film The Wizard of Oz, it was scheduled opposite Disney, as it had been between 1960 and 1968. At that time, telecasts of that film were highly rated annual events, which largely attracted the same family audience as the Disney series. From 1968 to 1975, when NBC held the television rights to Oz, it usually pre-empted Disney to show it. However, the show's most notable weekly competition came from CBS's newsmagazine 60 Minutes.
In 1975, an amendment to the Prime Time Access Rule gave the Sunday 7:00 p.m. Eastern Time slot back to the networks, allowing NBC to move Disney back by a half-hour. It also allowed CBS to schedule 60 Minutes at 7:00 p.m. Eastern Time starting on December 7; prior to this, 60 Minutes had aired at 6:00 p.m. Eastern and did not begin its seasons until after the National Football League season ended. Disney fell out of the top 30, while 60 Minutes had its ratings rise significantly.