Keep It Burnin
"Keep It Burnin" is a song by American rapper Future featuring fellow American rapper Kanye West. It was first released on April 29, 2022, from Future's ninth studio album I Never Liked You, with an accompanying music video. It was sent to Italian contemporary hit radio on May 6, 2022, as the third official single from the album.
Background
"Keep It Burnin" was originally recorded for Kanye West's eleven studio album, Donda 2. An early version with unfinished vocals from West appeared on a demo of the album, exclusive to his $200 Stem Player, but was removed shortly after. This version contained an interpolation of "Burning Down the House" by new wave band Talking Heads.
Composition and lyrics
The song features a "progressive" trap production, over which the two artists reflect on where they each came from. Kanye West addresses his divorce from Kim Kardashian, first referencing buying a house next to hers. He also makes references to Kardashian's lack of support for his Kanye [West 2020 presidential campaign|2020 presidential campaign], as well as his plan to run for president again in 2024: "Rubbin' on your ass but your mouth is the issue / When you run for '24, I bet your spouse gon' be with you". Meanwhile, Future raps about his journey to fame and his past.
Music video
The official music video was directed by Rick Nyce. In it, Future and Kanye West are seen under a circular spotlight in a warehouse, surrounded by darkness, through bird's-eye view. Both are dressed in all black, while Future wears a hood and sunglasses and West's face is covered with a black mask. They rap and show some dance moves while surrounded by their crews.