KYOY
KYOY is a radio station broadcasting a classic hits music format. Licensed to Hillsdale, Wyoming, United States, the station is currently owned by Proshop Radio Broadcasting, LLC, through licensee Lorenz Proietti.
History
The station's owner, Larry Proietti has been a prominent voice in Cheyenne radio for decades, dating back to 1986, after initially working in California and Colorado.Throughout his career, Proietti was heavily involved in local sports, calling play-by-play for approximately 2,000 games across various sports in the Cowboy State and serving as the radio announcer for the Cheyenne Frontier Days rodeo for 13 years.
He became the owner of KYOY in 2013, after previously working with KRRR-FM in Cheyenne.
The license was originally granted to Big Horn Broadcasting, Inc., which later transferred to others before the current owners.
As the station is licensed to a rural community outside of the main metropolitan area, it falls under the purview of policies that discourage radio stations from moving their city of license from rural areas into more urbanized ones, though the primary goal is to serve the nearby Cheyenne market.