KVIV


KVIV is a commercial radio station licensed to El [Paso, Texas], United States. Owned by El Paso y Juárez Compañerismo-Cristiano, the station features a Spanish-language Christian radio format. It airs a mix of talk and teaching shows along with Christian music aimed at Spanish-speaking listeners in El Paso and across the border in Ciudad Juárez.
Programming is also heard on FM translator K224FC at 92.7 MHz.

History

The station signed on the air on December 3, 1949. The original call sign was KSET. It added a sister station in 1958, 94.7 KSET-FM. For much of the 1960s and 70s, KSET-AM-FM simulcast a beautiful music format, playing quarter-hour sweeps of soft instrumental music.
KSET 1340 switched to KALY in 1984 and to its current call letters KVIV in 1988.