KUBL-FM
KUBL-FM is a commercial radio station in Salt Lake City, Utah, branded as “93.3 The Bull“. It is owned by Cumulus Media and it broadcasts a country music format. The studios are on Bearcat Drive near the I-15/I-80 interchange in South Salt Lake.
KUBL-FM has an effective radiated power of 25,000 watts. Its transmitter site is in Erda, southwest of the city on Farnsworth Peak in the Oquirrh Mountains.
History
The station signed on the air on July 31, 1965. Its original call sign was KWHO-FM, the sister station to KWHO 860 AM. The stations had studios on East 2nd Street. Because the AM station was a daytimer, required to go off the air at night, KWHO-FM was able to keep their simulcast programming going into the evening.By the 1970s, the two stations had separate programming. KWHO-FM began airing an automated Top 40 format. KWHO-FM was broadcasting at 37,000 watts but with a tower at minus 93 feet. So its reach was only in and around Salt Lake City.
In 1984 the station had a soft adult contemporary format and was known as KLTQ-FM. Then in 1988, it switched its call letters to KLZX, becoming a competitor to KRSP-FM and carried a classic hits and classic rock format. That format lasted seven years.
On May 8, 1995, KLZX made a big change. It became KUBL, switching from classic rock to the current country format. On September 13, 2022, KUBL was rebranded as "93.3 The Bull".
In January 2023, The Lexi and Banks Morning Show was dismissed. The current wake-up program is The Jesse James Morning Show.