KRVI


KRVI is a radio station broadcasting a classic rock format. It is licensed to Mount Vernon, Missouri, United States, and serves the Springfield, Missouri area. The station is owned by SummitMedia.

History

The station first aired in August 1994 as KHTO "Hot 106.7" "Springfield's Hottest Hits" and aired a Contemporary [hit radio|Top 40 ] format. The station also used to be KZRQ, known as Z106.7 and had an active rock format. Prior to that, the station was KHTO 106.7 The End "Music For All People".
Journal [Media Group|Journal Communications] and the E. W. Scripps Company announced on July 30, 2014 that the two companies would merge to create a new broadcast company under the E.W. Scripps Company name that owned the two companies' broadcast properties, including KRVI. The transaction was completed in 2015, pending shareholder and regulatory approvals. Scripps exited radio in 2018; the Springfield stations went to SummitMedia in a four-market, $47 million deal completed on November 1, 2018.
On October 28, 2020, KRVI dropped its "The River" adult hits format and began stunting with Christmas music, branded as "Santa 106.7". They have since reverted to "The River" branding.
On February 12, 2024, KRVI changed its format from adult hits to classic rock, branded as "Classic Rock 106.7".