KPSE-LD
KPSE-LD is a low-power television station licensed to Palm Springs, California, United States, serving the Coachella Valley as an affiliate of MyNetworkTV. It is owned by Entravision Communications, and is sister to NBC affiliate KMIR-TV, Indio-licensed Univision affiliate KVER-CD and UniMás affiliate KEVC-CD. KPSE and KMIR share studios on Parkview Drive in Palm Desert; KEVC and KVER maintain separate facilities on Corporate Way, also in Palm Desert. KPSE's transmitter is located atop Edom Hill in Cathedral City.
History
The station signed on January 3, 2000, as KPSE-LP on channel 50, the market's first locally based UPN affiliate. Owned by Mirage Media, it immediately replaced Los Angeles' KCOP-TV on Coachella Valley's Time Warner Cable system; until KPSE's launch, KCOP had served as UPN's de facto affiliate for Palm Springs. After UPN and The WB shut down and merged in 2006 to form The CW, KPSE joined MyNetworkTV.On September 26, 2007, Journal Communications announced its purchase of KPSE from Mirage Media for $4.7 million with the transaction receiving approval January 28, 2008. In October 2013, Journal reached a deal to sell KMIR and KPSE to OTA Broadcasting, LLC. The sale was completed January 1, 2014
Along with other major Coachella Valley stations, KPSE-LP formerly identified itself on-air using its cable channel 13 position rather than its over-the-air analog channel position. This unusual practice stems in part from Palm Springs's exceptionally high cable penetration rate of 80.5% which is one of the highest in the United States. The station now brands simply as "KPSE My TV".
On September 22, 2011, Journal was granted a construction permit for a new low-power digital station on channel 29, which was immediately issued the call sign K29KF-D. On September 3, 2014, OTA Broadcasting changed K29KF-D's call letters to KPSG-LD and applied for a license to cover the permit; a week later, channel 29 became KPSE-LD, while KPSE-LP on channel 50 took the KPSG-LP call sign. On May 26, 2015, the KPSG-LP license was canceled.
On July 21, 2017, it was announced that Spanish-language broadcaster Entravision Communications was acquiring KPSE and KMIR-TV for $21 million. The sale to Entravision will make both stations a sister stations to KEVC-CD, KVER-CD and KVES-LD. The transaction was completed on November 1.