KMOR (FM)
KMOR is a radio station broadcasting a classic rock format. Licensed to Gering, Nebraska, United States, it serves the Scottsbluff, Nebraska area. The station is currently operated by the Nebraska Rural Radio Association.
On August 27, 2007, KMOR's classic rock format moved from 101.3 FM in Bridgeport, Nebraska to 93.3 FM in Gering, Nebraska.
History
The original KMOR-FM signed on the air on September 4, 1978, on the 92.9 MHz frequency. Established by the Tracy Corporation, it was a high-power 100,000-watt station. In August 2007, the KMOR call letters and its signature classic rock format were moved to 93.3 MHz as part of a multi-station frequency swap. The 93.3 FM frequency itself has a complex history prior to becoming KMOR. It originally signed on in 1996 as KOLT-FM before moving to 93.3 and eventually adopting the KMOR branding during the 2007 consolidation.Ownership
In May 2013, Armada Media and Legacy Broadcasting traded some stations in Nebraska, with two stations in Holdrege going to Legacy and eight others in the Scottsbluff and North Platte markets going to Armada Media. A purchase price was not announced.The station was acquired by the Nebraska Rural Radio Association in 2019 as part of a $1.75 million purchase of the Legacy Communications cluster. This transition brought KMOR-FM under the same cooperative ownership as KNEB and KOLT, focusing on regional service for the Nebraska Panhandle.