KMGE
KMGE is a commercial radio station licensed to Eugene, Oregon, United States, serving the Eugene-Springfield market. It is owned by McKenzie River Broadcasting and calls itself "94-5 Mix FM." KMGE broadcasts an adult contemporary format.
History
On July 30, 1962, the station signed on as KBMC. It was owned by the Milan Corp. It originally transmitted with an effective radiated power of 3.4 kilowatts. KBMC was acquired in October 1965 by Good Shepherd Broadcasting, Inc. Good Shepherd aired a Christian radio format.Good Shepherd Broadcasting, Inc., made a deal to transfer the broadcast license for KBMC to the Inspirational Broadcasting Corporation in 1978. Under the Inspirational Broadcasting Corporation's ownership, KBMC continued to broadcast a religious radio format.
In September 1986, Inspirational Broadcasting Corp. reached an agreement to sell the station to McKenzie River Broadcasting Company, Inc. The deal was approved by the Federal Communications Commission on October 29, 1986, and the transaction was consummated on December 18, 1986. The new owners had the FCC change the station's call letters to KMGE on January 6, 1987.
In early 1987, KMGE launched with a well-researched Adult Contemporary format branded as “Magic 94” which became "Magic 94.5" by 1999. The station used the slogan “Today’s Hits and Yesterday’s Favorites.”
In 2008, KMGE rebranded as “94-5 Mix FM” with a slightly more upbeat Adult Contemporary presentation.