KBOC
KBOC is a commercial radio station licensed to Bridgeport, Texas, and serving the Dallas–Fort Worth metroplex. It is owned by MediaCo and airs a Spanish AC radio format.
The radio studios and offices are on Gateway Drive in Irving, Texas. The transmitter is off Farm to Market Road 730 N in Rosston, Texas.
History
On August 2, 1982, this station signed on the air as KWCS. It originally broadcast on FM frequency 96.7 MHz with a country music format that was automated part of the day. KWCS was nicknamed "Wise County Stereo". The station was owned by the Bridgeport Broadcasting Company and was originally powered at only 3,000 watts, limiting its signal to the suburbs northwest of Fort Worth.In 1993, the station swapped signals with KDVS, moving to 98.3 MHz, and changing its call sign to KBOC. The station kept its country music format. For a time, it was a sister station to KNOR 93.7 FM. Owner Dick Witkovski announced the sale of KBOC to Entravision Communications in early 2005. But that deal fell through.
KBOC then began simulcasting country music from 92.1 KTFW-FM until November 11, 2005, when the station went dark, pending its renewed sale to Entravision. KBOC returned to the air with a Tejano music format on February 6, 2006. It was called "José 98.3". In August 2006, Liberman Broadcasting announced it would purchase the station. The full acquisition took place in November. Liberman changed the branding to "El Norte 98.3."
In 2011, Liberman rebranded KBOC as "La Z 98.3", airing a Regional Mexican format. That lasted about five years. In January 2016, KBOC changed its format to Spanish language in [the United States|Spanish] adult contemporary, branded as "Luna 98.3". In early 2018, Luna 98.3 flipped to Spanish CHR, targeting younger Hispanic listeners and competing with 107.9 KDXX and 107.1 KESS-FM, both owned by Univision Communications.