Isla Délice


Isla Délice is a French brand and producer of halal meat products marketed across Europe. Created in 1990 and long associated with the family company Zaphir, the brand is positioned as a mass-market leader in halal charcuterie in France and has expanded into chilled ready meals and frozen meats for retail distribution.
In July 2018, UK investment firm Perwyn acquired the company from its founder; in September 2025 Perwyn announced an agreement to sell Isla Délice to A&M Capital Europe.
WWW isladelice.fr

History

The brand was launched in 1990 by entrepreneur Jean-Daniel Hertzog. After initial distribution through specialist outlets, Isla Délice entered French supermarkets in the late 1990s and broadened its offer to frozen burgers, minced beef and breaded products.
In July 2018 Perwyn announced the acquisition of Isla Délice, describing it as the French leader in branded halal processed meat with nationwide supermarket distribution.
The brand’s “Fièrement halal” advertising in 2010 marked a high-profile mainstream campaign for halal products in France and was covered in trade press for its creative and media strategy.

Ownership and corporate structure

  • 1990–2018: Founder-owned.
  • 2018–2025: Perwyn acquires a majority stake.
  • 2025– : Perwyn agrees to sell to A&M Capital Europe.

Markets and expansion

By 2020 Isla Délice reported €100 million revenue and around 50% value share in France’s branded halal charcuterie, according to trade press coverage; the portfolio counted more than 300 SKUs across charcuterie, chilled and frozen ranges.
In September 2024 Perwyn acquired UK halal brand Takul and folded it into Isla Délice to support entry into British supermarkets; contemporaneous reports noted Takul listings at Tesco and Sainsbury's.
In January 2025 Isla Délice acquired German premium halal producer Gürkan, extending distribution to Germany; press reports cited group sales above €155 million after the purchase.

Products

Isla Délice’s portfolio spans poultry and beef charcuterie, chilled prepared products, and frozen burgers and meatballs for the retail channel.

Certification

Since January 2013 Isla Délice products have been certified by the Association Rituelle de la Grande Mosquée de Lyon, which states it certifies 100% of the brand’s products with permanent on-site inspectors and validation of ingredients.
The shift to ARGML followed the end of a long-standing partnership with AVS announced in November 2012; French media reported the break and the coexistence of AVS-stamped stocks during transition.

Allegations and controversies

In May 2018, the consumer non-governmental organization Foodwatch criticized the company via an online petition, alleging that two Isla Délice products — “Saveur’Délice goût bœuf” and “Saveur’Délice goût veau” — did not in fact contain beef or veal, but instead listed mechanically separated turkey, water and additives among their main ingredients. Coverage at the time also discussed the brand’s market position and marketing claims. The additives cited by Foodwatch included Monosodium glutamate, diphosphates and Sodium nitrite, which consumer guides have flagged as potentially problematic.

Recalls

In December 2023 Luxembourg authorities issued a recall notice for several batches of sliced charcuterie and mousse products under Isla Délice and “Saveur d’Élise”, citing a supplier non-conformity that did not exclude a risk of Clostridium botulinum; consumers were advised not to consume affected lots.