Intermiles


Jet Privilege Private Limited part of the Etihad Aviation Group, is an independent, loyalty and rewards Management Company formed in 2014. It was rebranded as InterMiles in 2019.. the program had about 10 million members.

History

In 2012, Jet Privilege Private Limited was formed to issue miles and then let members redeem miles after it is accrued in members account. It was the frequent-flyer program of Jet Airways that ceased operations in April 2019, in which 50.1% stake is held by Etihad Airways, part of the Etihad Aviation Group.
InterMiles was founded in 2014 as an independent entity, part of the Etihad Aviation Group formed with the sole purpose to market, develop and grow InterMiles, a loyalty and rewards programme.

Funding

Etihad Airways bought a 50.1% stake in the company for $150 million in 2014. Jet Airways holds a 49.9% stake in the company.

Advertising campaign

After rebranding, InterMiles launched their first television advertisement in 2020.