Indix
Indix was a company based in Seattle, Washington, in the United States that offered a cloud-based product information platform, along with other data services. It was headquartered in Seattle with a product development office in Chennai and was founded in 2010 by former Microsoft executive, Sanjay Parthasarathy.
Background
Indix's CEO and founder is Sanjay Parthasarathy. Parthasarathy left Microsoft in 2009, where he worked for 19 years in an executive capacity, notably starting and running the company's Developer & Platform Evangelism Division from 2000 to 2007. After Microsoft, he moved his family to India where he intended to launch a software company that would tackle key business problems facing companies in the changing world of commerce. The company raised a successful angel investment round in the spring of 2012 and Parthasarathy subsequently established its headquarters in Seattle.Other co-founders of Indix include Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki and Jonah Stephen Jermiah.
Indix was acquired by Avalara, a provider of tax compliance automation software on February 6, 2019.
Services
Indix's services include proprietary algorithms that crawl product data and produce data-as-a-service as a business model.The database offers coverage for most consumer retail product categories, as well as many industrial and business-to-business products.
API
The Indix Product API utilizes a representational state transfer interface with 20+ endpoints including brand, store, category, product search, single product details, and product price history. The API is a tool for product optimization to medium and large sized brands and retailers. It is helps developers build product-aware applications that connect consumers with timely products.Funding
In 2013 Indix raised a series A round of funding from Nexus Venture Partners and Avalon Ventures. Last year the company raised $8.5 million in its series A-1 round. Additional angel funding has come from Venky Harinarayan, S. Somasegar, and Anand Rajaraman of @WalmartLabs.In 2015 Indix raised $15 million in a Series B round led by Nokia Growth Partners and included participation from Nexus Venture Partners and Avalon Ventures.