Hope (cigarette)

Hope is a Japanese brand of cigarettes produced by Japan Tobacco.

History

Hope is a long-selling product familiar with the names of "Short Hope" and "Shoppo". There was a Hope brand with a similar name which was introduced in 1931 and existed until September 1940, after Emperor Hirohito forbade any foreign-named brands, Hope was relaunched in 1957, but it is not related to the pre-war Hope. It is the counterpart to Peace cigarettes

Packaging

The bow and arrow of the package design reference the bow and arrow used by the Roman mythical figure Cupid. The color of the bow and arrow and the brand name are navy blue, light uses the color red, super light uses the color monotone and menthol uses the color green.
The design of Hope packages has a smaller proportion of letters of "HOPE" of the logotype compared to the originally released packs, the proportion such as the serif portion is thick. Although other warning texts were inserted, it has kept the image since the introduction of the brand in 1957. This package was designed by Shirozu Shiozuka.
Hope Light was also released and, at the time of its launch, was adopted with a different design, unified design at the minor change of Hope in November 1995, and the Super Lights and Menthol variants released after were the same as Hope, except that the color of the bow and arrow were different. Later, in September 2009, the Super Light was changed, instead of featuring the traditional silver arrows, it featured monotone to craft tones, and in October of that year the Light and Menthol variants also complied with the Super Light as it was renewed to a craft style package. At the same time, the Light adopted a charcoal filter and the taste had been changed.
The pack design was once again changed in February 2014, based on the design of Hope, the bow and arrow would be arranged in three dimensions and a shadow would be placed in the character of "HOPE". The design was once again unified with all 4 variants.
"Hope Dry Gold" which was released for a limited time from April 2014 as well as "Hope Sour Red" which was also released for a limited time from November 2014. "Hope Hot Black" and "Hope Passion Yellow" were also released for a limited time. The basic design is the same for other models, however, "Hot Black" and "Passion Yellow" were designed on the left side.
In addition, in the inner pack other than Hope, before the renewal in February 2014, a different illustration was drawn depending on the issue. For example, there was a hidden playful spirit such as a drawing of a drawing that a Samurai draws a bow and arrow, and a hand of a scissors was drawn. Cardboard was embossed in the initial package.

Products

Below are all the variants of Hope cigarettes, with the levels of tar and nicotine included.

Name	Release date	Date of discontinuance	Price in ¥	Tar	Nicotine	Description
Hope	July 1, 1957	Still available	230 Yen	14	1.1	Navy / Plain filter
Hope	July 1964	July 2002	260 Yen	20	1.7	Common name: Long Hope / King size.
Hope Light	March 2, 1992	Still available	230 Yen	9	0.8	Red / charcoal filter. Changes in taste from mid October 2009 and changed from plain filter to charcoal filter.
Hope Superlight	July 1, 2004	Still available	230 Yen	6	0.5	Monotone / charcoal filter. Expanding sales nationwide from April 25, 2005.
Hope Menthol	May 15, 2003	Still available	230 Yen	8	0.6	Green / Plain filter. Expanding sales nationwide from May 2004.
Hope Dry Gold	April 2014	Around May 2014	230 Yen	12	1.0	Gold / charcoal filter / limited release on sale.
Hope Sour Red	April 2014	Around May 2014	230 Yen	8	0.7	Green Red / charcoal filter / limited release on sale.
Hope Hot Black	Early November 2014	Still available	230 Yen	9	0.8	Black / charcoal filter / limited release on sale.
Hope Passion Yellow	Early November 2014	Still available	230 Yen	6	0.5	Yellow / charcoal filter / limited release on sale

Hope, which was once sold, was a soft package with a long size. It is known as "Long Hope". The mark of the bow and arrow of the package is red, close to vermillion and is slightly smaller than the current Hope. In addition, the logo type of this package is the difference between the normal one is Roman body "HOPE", and the difference is seen that it the "Century Gothic" and "hope". Despite the fact that all current Hope variants are of the same regular size, it is called "short hope" because of the existence of this former Hope. Nakajima's writers also love it, and they also appear during the work.