Hoopla (digital media service)
Hoopla Digital is a web and mobile streaming platform launched in 2013 that provides access to a wide range of digital media, including audiobooks, eBooks, comics, manga, music, movies, and TV shows. The service is available to users through participating public libraries, allowing library cardholders to borrow and stream digital media.
Hoopla is a division of Midwest Tape.
History
Hoopla was launched in 2013. Its goal was for libraries to provide patrons with access to digital content such as audiobooks, music, movies, and TV shows, without the need for holds or waiting lists. Hoopla's model is a pay-per-use system, which means patrons can borrow items instantly. Since its inception, the service has expanded its offerings to include eBooks and comics. The app was built exclusively for public libraries and their patrons. Hoopla Digital is the only platform that combines all formats and all license models into one convenient app with no platform fees.In 2017, Hoopla became available on Apple TV, Amazon Fire TV, Android TV, and Roku, allowing users to stream content on larger screens. In 2020, Hoopla Flex and Bonus Borrows programs are introduced, enabling libraries to move their one copy/one user titles. At that time, there were 6.5 million library card holders and 2,700+ library partners. In 2021, the BingePass was introduced, offering patrons seven days to access entire collections with just one borrow. In 2022, Apple CarPlay and Android Auto become available, giving users safe and easy access while driving. In 2023, manga joins Hoopla's comic collection, adding 1.5 million titles to Hoopla's offerings. In January 2025, Hoopla introduced a new streaming feature called SeasonPass. Building on the existing BingePass model, SeasonPass allows users to borrow an entire season of a television series with a single borrow.
Business model
Hoopla is free-of-charge for patrons of participating libraries. The content is paid for by library systems, using a "per circulation transaction model".Content
Hoopla claims to have over 500,000 content titles across six formats, including over 25,000 comic books. As of November 2016, Hoopla's content comprised 35% audiobooks, followed by 22% movies, 19% music, 12% ebooks, 6% comics, and 6% television. One drawback is that Hoopla has few new bestsellers.In February 2025, 404 Media reported that Hoopla's collection includes books created by generative AI with fictional authors and dubious quality. Often not labeled as AI-produced or fact-checked, this AI slop can cost libraries money when checked out by unsuspecting patrons.
Libraries like Sacramento Public library have questioned the sustainability of Hoopla's pay-per-use model and have considered transitioning to other digital platforms.