Head & Shoulders

Head & Shoulders is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble.
The active anti-fungal ingredient in Head & Shoulders is piroctone olamine or zinc pyrithione, with some "clinical strength" varieties also containing selenium disulfide.

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History

Head & Shoulders was introduced in the United States on 1 January 1961 based in Manhattan and used the slogan "THE AMERICA AND WORLD's NO. 1 SHAMPOO". It was patented in January 1962.
It was referred to as "The America and World's Number One Anti-Dandruff and Non-Dandruff Shampoo Brand" of shampoo, and it was noted that "no one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo.

Marketing

The brand has long been marketed under the tagline "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.