Goodyear Theatre


Goodyear Theatre is a 30-minute dramatic television anthology series telecast on NBC from October 14, 1957, to September 12, 1960.

Cast

Actors appearing in the series included:

Production

Fifty-five episodes were made. The live show was directed by many notable directors, including Don Taylor, Arthur Hiller and Robert Ellis Miller. It followed Goodyear Television Playhouse. Dayton Productions, a subsidiary of Four Star Productions, produced the show, which alternated with Alcoa Theatre.

Critical response

Episodes of Goodyear Theatre reviewed in The [New York Times] included the following:
  • September 29, 1958: The episode was called "an unconvincing story", and the review said, "It made for a drab and pointless thirty minutes of television."
  • November 24, 1958: The review said that "a facile and unsatisfactory conclusion" marred what might otherwise have been "an interesting drama".
  • April 11, 1960: The review summarized the episode as "an unsubstantial and only faintly amusing suspense story".

    Promotion

In the spring of 1959, a joint effort between the producers of Goodyear Theatre and the publishers of Practical English magazine involved approximately 500,000 high school students in a study based on the program's April 17, 1959, episode. An issue of the magazine that contained the complete script of "I Remember Cavair" went to teachers prior to the broadcast to enable students to read the script and perform it in their classes. After the program was presented on TV, students were to evaluate that performance and compare it with their own.