GoodGirl LA


Euphemia Runyi Ekumah, better known as GoodGirl LA, is a Nigerian singer and songwriter. In 2022, she was nominated with Vector for The Headies awards for best collaboration and best rap single for "Early Momo".

Early life and education

Ekunah was born in Ajegunle. She attended the University of Calabar, but left to pursue her musical career. She previously performed as "Laden", which was shortened to "LA", and eventually became "GoodGirl LA".

Career

GoodGirl LA's first singles included "Faraway", "Bless Me", and "Pina". In 2019, she released her debut EP LA Confidential. In 2020, she released her hit single "D4DM ".
Released on Valentine's Day 2021, "Early Momo" featuring GoodGirl LA is the lead single on Vector's album T.E.S.L.I.M. GoodGirl LA's song "Bando" was inspired by Nigerian youth participating in the #EndSARS protests.
In May 2025, GoodGirl LA signed a record deal with Nigerian producer Andre Vibez's Vibez Music Factory, under which she released her EP Goodgirl in July 2025.

Critical reception

In 2021, This Day newspaper in Nigeria called "Bando" "a breath of fresh air".

Discography

EP