Goldschläger

Goldschläger is a Swiss cinnamon schnapps, a liqueur with very thin, yet visible flakes of 24-karat gold floating in it. The actual amount of gold has been measured at approximately in a one-litre bottle., this amounts to €1.20/US$1.40 on the international gold market.
Goldschläger has its origins in goldwasser, a gold-infused liqueur first created in Poland in 1606. The German word Goldschläger refers to the profession of gold leaf makers who beat bars of gold into extremely thin sheets. The Goldschläger brand was introduced in Switzerland in the 1990s and quickly peaked in popularity as a shots drink throughout the '90s, before being overtaken in popularity by Jägermeister and eventually cocktails. In the 1990s, the brand was acquired by British company Diageo, which moved production to Italy, but eventually returned to Switzerland. In November 2018, Diageo sold Goldschläger as part of a 19-brand portfolio of spirits brands to the New Orleans–based U.S. distiller Sazerac Company in a $550 million deal. Production was moved to Montreal. In 2023, Sazerac re-released the original high proof version, named Goldschläger 107.
While the Sazerac Company does not publish an ingredients list, elsewhere it is reported to be made of a neutral grain spirit, cinnamon, herbs, and spices. It is recommended to be served neat, chilled, over ice, or in cocktails.