Global Sports Communication
Global Sports Communication is a sports management company based in Nijmegen, Netherlands. It primarily manages elite track-and-field athletes and distance runners, specializing in sprint events, middle-distance events, field events, and road races including the marathon. The company is currently managed by former Dutch Olympian Jos Hermens. Some of the most notable athletes that GSC manages include Faith Kipyegon, Sifan Hassan, Eliud Kipchoge, and Geoffrey Kamworor.
History
Global Sports Communication was founded by sports manager and Dutch Olympian Jos Hermens in 1985. Hermens set two world records in the 1970s, and was a member of the 1972 and 1976 Dutch Olympic teams.Hermens founded the company from his small apartment in the Netherlands after learning about sports management from working at Nike in the 1980s. Afterwards, it has grown to represent many of the world's best and most famous runners, including many Olympians. Global Sports Communication reports that its athletes have won 42 Olympic gold medals and set 92 world records. The company lists partners as NN Group, Nike, Ineos, Adidas, Maurten, Abbott, Coros, Shokz, Capital Sports, and Virtuoos.