Fuck It I Love You
"Fuck It I Love You" is a song by American singer and songwriter Lana Del Rey. It was released as the first promotional single from her album, Norman Fucking Rockwell!, along with "The Greatest". On August 22, 2019, Del Rey released a "double feature" music video for both songs. Later that day, she released the two as a joint-single on digital outlets.
Writing and composition
A rock and surf pop ballad, it was written and produced by Del Rey and Jack Antonoff, whilst the version featured on the single release, as well as in the music video and digital editions of the album, has a different beat arrangement and production by Andrew Watt, and Louis Bell. The drums on the song were performed by Chad Smith of the Red Hot Chili Peppers. The lyrics reference the song, "Dream a Little Dream of Me". Lyrically, the song features Del Rey singing about questioning her lifestyle while missing her loved one.Music video
The double feature music video starts off with Del Rey turning on a jukebox. She then performs "Fuck It I Love You" in front of a neon-gradient on a small stage in a dive bar, reminiscent of one of her most famous scenes in the video for "Ride". As she performs, the main cutaways show her painting a canvas on a boat with side braids before clips show her surfing in the sea with an aurora borealis in the sky. Throughout, numerous other clips play including one with an old-fashion television is shown playing clips of Del Rey and model Brad Swanick surfing in a classic 1960s film style, shots of Del Rey and her back-up dancers/singers Alex Kaye and Ashley Rodriguez as they skateboard down the street, and shots of a teary-eyed Del Rey sitting on the sand as she mouths the lyrics directly to the camera. The first half with "Fuck It I Love You" ends as Swanick and Del Rey fall off the surfboard and reveal the green screen as symbolic waves begin tumbling the camera down.The video was directed by Rich Lee, who had previously directed the videos for "Love", "Lust for Life", and "White Mustang", among others. The video itself pays homage to "Ride" numerous times with its bar scene making parallels to it, as well as clips with Del Rey bending over a dock and shots of her swimming in a wire swing on the beach. Standing over nine minutes in length, the video has also been considered to be a short film. While Del Rey has released visuals for "Mariners Apartment Complex" and "Venice Bitch" from the album, she has referenced the double-feature as her "first video from the album" numerous times.