The Apprentice (British TV series) series 18
The eighteenth series of British reality television series The Apprentice premiered on 1 February 2024 in the UK on BBC One. Karren Brady and Tim Campbell returned as Lord Sugar's aides. The eighteen candidates competing in the series were revealed on 23 January 2024.
The series concluded on 18 April 2024, with Rachel Woolford emerging as the overall winner, finishing over runner-up Phil Turner.
Production
In January 2023, whilst the previous series was airing, the BBC announced applications were open for the eighteenth series. The applications closed on 29 January 2023. In November 2023, it was confirmed that the series would be pushed back to February 2024 instead of the usual slot due to the second series of The Traitors launching in January. The first teaser for the new series was revealed on 17 January 2024.Before the series, Lord Sugar spoke during an interview with The Times announcing his plans to "tone down" the penultimate "interviews" episode for this series, following the controversy surrounding the interrogations from the interviewers in the previous series, which Sugar himself said he found "hard to watch." His aide Karren Brady defended the segment of the process however, insisting that she was not trying to upset the candidates, however added that "resilience" was critical for running a successful business.