Flavia Beverage Systems
Flavia is a hot beverage system. The system prepares single servings of coffee, tea, and hot chocolate drinks. The brand was owned by Mars Drinks, a division of Mars, Incorporated until October 1, 2018, when Lavazza purchased Mars’s coffee units.
Products
FLAVIA claims its patented technology brews drinks in a single-serve "Fresh Pack," which means that the pack is the actual brewing chamber. The drink pours directly from the packet into the cup rather than through a common channel. Used packs are collected in a tray that is emptied periodically when prompted.The Fresh Packs are foil-sealed, protecting the ground coffees and teas from oxygen and moisture. FLAVIA markets several different machines, such as large coin-operated machines and small portable machines designed for home use.
History
Key events in the history of the product line include:- 1982 The first Filterpack was manufactured in Basingstoke, UK
- 1984 FLAVIA launched its first brewer
- 1992 Launch in Japan
- 1996 Launch in US
- 1997 Launch in Canada
- 2005 FLAVIA Fusion home system launched in the US
- 2007 FLAVIA launches the Creation 400 for the US and UK
- 2008 Three Flavia drinks achieved Rainforest Alliance certification
- 2009 FLAVIA undergoes a brand refresh with a new logo and the Think Fresh! tagline
- 2010 Mars Drinks acquires the Alterra Coffee Roasters brand from Colectivo [Coffee Roasters] and launched The Bright Tea Company
- 2018 Lavazza North America buys Flavia including The Bright Tea Company and Alterra Coffee Roasters from Mars.