Faux Cyrillic
Faux Cyrillic, pseudo-Cyrillic, pseudo-Russian or faux Russian typography is the use of Cyrillic letters in Latin text, usually to evoke the Soviet Union or Russia, though it may be used in other contexts as well. It is a common Western trope used in book covers, film titles, comic book lettering, artwork for computer games, or product packaging which are set in or wish to evoke Eastern Europe, the Soviet Union, or Russia. A typeface designed to emulate Cyrillic is classed as a mimicry typeface.
Letters are substituted regardless of phonetic matching. For example, R and N in RUSSIAN may be replaced with Cyrillic Я and И to form the faux-cyrillic "ЯUSSIAИ". Other examples include the use of Ш for W, Ц for U, Я/Г for R/vertically flipped L, Ф for O, Д for A, Б, Ь, or Ъ for B/b, З, Э, or Ё for E, Ч or У for Y, backwards Б sometimes for D, upside-down or vertically flipped Л sometimes for V. Outside the Russian alphabet, Џ can act as a substitute for U, Ғ for F, Ә or Є for E, Ө for O, Һ for H, and Ћ for Th. A reversed ☭ is also sometimes used for G.
This effect is usually restricted to text set in all caps, because Cyrillic letter-forms do not match well with lower case Latin letters. In Cyrillic typography, most upright lower case letters resemble smaller upper case letters, unlike the more distinctive forms of Latin-alphabet type. Cursive Cyrillic upper and lower case letters are more differentiated. Most Cyrillic letter-forms were derived from the Greek alphabet in the 9th century, but the modern forms have more closely resembled those in the Latin alphabet since Peter the Great's civil script reform of 1708.
Many versions of Tetris, including those by Atari/Tengen and Spectrum Holobyte, used faux Cyrillic to spell the name as TETЯIS to emphasize the game's Russian origins. The mockumentary film Borat used faux Cyrillic to stylize its title as BORДT. Another example is American ammunition manufacturer Red Army Standard Ammunition, which is stylized as "RЭD АRMY STAИDARD". The Swedish band Avatar used faux Cyrillic to stylize their logo as ДVДTДR. Those familiar with the alphabet may find the effect's use to signal exoticism or menace is ignorant or ultimately just silly.