Factors that Predict Attitudinal Grouping towards SMS Advertising
Factors that Predict Attitudinal Grouping towards SMS Advertising is a scholarly work, published in 2018 in ''International Journal of Interactive Mobile Technologies''. The main subjects of the publication include contextual advertising, advertising, electronic spam, online advertising, psychology, problematic social media use, SMS, emoticon, glossary of archaeology, and linear discriminant analysis. The study is based on the push and pull motivation theory which, in this context, explains and predicts consumer responses to SMS advertisements.