ExtremeTech
ExtremeTech is a technology weblog, launched in June 2001, which focuses on hardware, computer software, science, and other technologies. Between 2003 and 2005, ExtremeTech was also a print magazine and the publisher of a popular series of how-to and do-it-yourself books.
Background
ExtremeTech was launched as a website in June 2001, with co-founder Bill Machrone as Editor-in-Chief, and fellow co-founder Nick Stam as Senior Technical Director. Loyd Case, Dave Salvator, Mark Hachman, and Jim Lynch were other original core ET staff. In 2002 Jim Louderback became the Editor-in-Chief. When initially launched, ExtremeTech covered a broad range of technical topics with very in-depth technical stories. Topic areas included core PC techniques, networking, operating systems, software development, display technology, printers, scanners, etc.By 2003, Ziff Davis management wanted to reduce expenses and cut back content to core PC tech areas, focusing on how to build and optimize PCs. Loyd Case took over as Editor-in-Chief, and Jason Cross joined as a technology analyst. In mid-2009, due to sinking corporate-level finances, Ziff Davis laid off most of the core team, and Jeremy Kaplan tried to keep the online site going, but it was quite challenging without much dedicated staff. Similarly, Matthew Murray tried to keep things alive. As described below in the Shutdown and Relaunch section in April 2011, Ziff Davis management reinvested in ExtremeTech, and the site was relaunched under Managing Editor Sal Cangeloso and Senior Editor Sebastian Anthony.