Evisu

Evisu Jeans is a Japanese designer clothing company that specializes in producing denim wear. The brand was founded by Hidehiko Yamane in 1991 in Osaka. Its current headquarters are in Shijō, Ōsaka.
The company name, originally Evis, was derived from the initial "L" of Levi's combined with the Japanese Ebisu, a god of fortune.

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Production

The initial production line allowed about 14 pairs of jeans a day to be produced, with each of them having a seagull hand painted on them by Yamane himself. Ebisu is the name of the Japanese folk god of money who is usually portrayed with a fishing rod.

Legal issues

In March 2006, the company and Yamane were reported to Tokyo District Public Prosecutor's Office with another firm on suspicion of tax evasion. Yamane and the two firms stood accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.

Personnel changes

In 2009, Evisu was relaunched, and Scott Morrison became CEO and creative director. Yamane left the company in 2022, to launch his eponymous brand.