Evernew (company)
Evernew, Inc., stylized as EVERNEW, is a Japanese manufacturer of outdoor and sports equipment.
History
Evernew was founded in 1924 under the name Masu-Shin shōten by Iwai Shinzō, who split the company from his earlier operations at the toy manufacturer Masuda-ya.The Evernew brand name was established in 1933. In 1940, the company began manufacturing megaphones, mess tins, and kerosene lanterns. Operations were curtailed during the Second World War in order to conserve scarce resources for the war effort, and the company's offices were destroyed by the Great Bombing of Tokyo in 1945.
In the 1990s, Evernew collaborated with metalworkers in Niigata Prefecture to develop advanced fabrication techniques for titanium.