Elvira Salvo

María Elvira Salvo Ferreri, also known as Elvira Salvo or Elvira Salvo de Romay was a Uruguayan radio and television entrepreneur and philanthropist. She was one of the pioneers of television in her country.

Biography

His father Lorenzo had the Salvo Palace built in the 1920s. She married Carlos Romay, founder of Radio Monte Carlo, together they had four sons: Carlos, Walter, Hugo and Daniel; later she became a widow. Decades later she married the writer Joaquín Martínez Arboleya.
In 1961, together with her son Hugo, they established Monte Carlo TV Canal 4. In 1966 she established Río Uruguay Televisión in Fray Bentos; and in 1969 she purchased CX 12 Radio Oriental.
Elvira Salvo Elvira carried out numerous charitable works, especially for the Cottolengo Don Orione.